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Eredivisie press and asset kit

The Eredivisie brand section provides guidelines and downloadable assets covering its updated VriendenLoterij partnership identity, logos, colors, and typography.

Freedam's take — When a major sports league changes its title partner, the identity updates have to roll out clearly to press and collaborators. I like how the Eredivisie handles its transition to VriendenLoterij Eredivisie directly inside its main site structure. Everything sits right under the brand section, covering essential logo variants, clear space rules, and combined marks. Moving over to typography and color, they explain print versus digital usage clearly and offer straightforward download packages for both custom fonts and asset archives. It feels practical, focused, and immediately useful for editorial teams.

Visit Eredivisie's brand center ↗
Details
Type
Press & asset kit
Access
Public
Source
eredivisie.nl
Industry
Sports
Capabilities
Guidelines, Downloads, Partner resources
Tags
partner branding, logo usage, typography, color system, asset downloads, font downloads, pdf downloads
Added
Last checked
Eredivisie press & asset kit: VriendenLoterij Eredivisie
VriendenLoterij Eredivisie Captured 15 Sep 2026
Eredivisie press & asset kit: KLEUREN EN TYPOGRAFIE
KLEUREN EN TYPOGRAFIE Captured 15 Sep 2026

What I noticed

  1. The brand guidelines live under the main site navigation and detail the league name update to VriendenLoterij Eredivisie.12
  2. Logo guidance includes sections for minimum clear space, full-color options, and combination marks.345
  3. Visitors can download logo packages, custom font files, and a comprehensive brand manual PDF.678
  4. Integrating brand manuals directly into the league website helps press and media partners quickly locate official assets without a separate portal.

Numbers refer to the screenshots above.

What I could not see

  • Interactive asset browsing or search within media libraries was not observed.
  • Template files or interactive campaign builders were not visible in the captured pages.

Ideas to borrow

  1. Offer dedicated web pages for core identity pillars alongside downloadable comprehensive PDF manuals so users have quick reference and deep documentation.

Reviewed on 18 September 2026. Request a correction · I built this

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