Ericsson press and asset kit
Ericsson provides press-oriented brand kits featuring logo guidelines, co-branding restrictions, product photography, and downloadable documents across its core telecommunications offerings.
Freedam's take — I spent time exploring how Ericsson handles brand assets inside its public newsroom media kits. Instead of an open comprehensive design portal, the site structures brand material through targeted press kits. The dedicated logo section explicitly states that co-branding requires prior review on a case-by-case basis, while providing essential trademark information. Alongside the mark, dedicated kits for 5G and Managed Services offer high and low resolution photography, infographics, and technical background PDFs. It feels like a very functional, media-oriented space built to supply journalists and partners with verified materials under clear organizational guardrails.
Details
- Type
- Press & asset kit
- Access
- Public
- Source
- ericsson.com
- Industry
- Technology, Telecom
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Partner resources
- Tags
- partner branding, logo usage, photography, legal & trademark, asset downloads, pdf downloads, press contacts
- Added
- Last checked
What I noticed
- Co-branding with the Ericsson logo requires case-by-case approval before visuals are developed or activities start.1
- The newsroom media kits section includes dedicated topic hubs for 5G, Managed Services, and Ericsson Radio System.234
- Media kits offer downloadable assets in both high resolution and low resolution image formats alongside downloadable PDFs.56789
- The logo page forms part of a broader press hub rather than a comprehensive internal design system portal.101112
Numbers refer to the screenshots above.
What I could not see
- Full brand guidelines, typography standards, and color palettes were not visible on the public logo page.
- The complete co-branding submission process and review workflows could not be observed from the captured pages.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this