Edmonton Oilers press and asset kit

Freedam's take

I like how direct the Edmonton Oilers brand hub is. Rather than sending partners through a gated portal, the team lays out its core identity directly on a single web page. You get immediate access to the complete brand book as a PDF, alongside primary marks, wordmarks, and alternate crests clearly split into digital PNGs and print-ready PDFs. Having typography recommendations and exact color codes for Oilers Blue and Oilers Orange right beside the downloads makes this hub a very practical reference for collaborators.

At a glance

Sections

BRAND BOOK · Download Brand Book · PRIMARY LOGO · ALTERNATE LOGO · SECONDARY MARK · WORDMARK · TYPOGRAPHY · COLOURS

Downloads

PDF, PNG

Tone

Direct, functional sports identity hub providing open access to core team marks and styling.

What I noticed

1. The page includes dedicated sections for primary logo, alternate logo, secondary mark, wordmark, typography, and colours.¹²³⁴⁵⁶
2. Logo files are provided directly on the page in PNG format for digital use and PDF format for print.^7891011
3. Color specifications detail Oilers Blue and Oilers Orange with Pantone, RGB, and CMYK values.¹²
4. The hub outlines primary typography as Norwester alongside secondary typography of Trade Gothic Condensed and Trade Gothic Bold Condensed.¹³

Numbers refer to the screenshots above.

Ideas to borrow

1. Teams can pair digital PNG and print PDF download buttons alongside asset previews so users do not have to unpack ZIP archives for single files.⁷⁸¹¹

Quick answers