eBay brand guidelines
eBay Playbook documents the eBay Evo system, detailing core brand foundations including logo rules, color palettes, custom typography, and photography standards.
Freedam's take — I really enjoy browsing the eBay Playbook. It brings together brand foundations and product design guidance into a coherent, open space called eBay Evo. The typography section gives special attention to their custom typeface, Market Sans, even offering an embedded type tester and token resources directly on the page. Throughout the photography and logo chapters, there is a thoughtful balance between high-level brand philosophy and practical assets, complete with clear download links and changelogs. It feels like a living tool built by designers for real everyday use across marketing and product teams.
Details
- Type
- Guidelines
- Access
- Public
- Source
- playbook.ebay.com
- Industry
- Retail
- Capabilities
- Guidelines, Asset browsing, Downloads
- Tags
- typography, design tokens, logo usage, photography, interactive, asset downloads
- Added
- Last checked
What I noticed
- The eBay Playbook introduces eBay Evo as the brand and design system intended to unify global touchpoints with local market flexibility.1
- The typography documentation features Market Sans alongside an on-page type tester and download links for fonts and type tokens.2345
- Foundations cover specific guidance for logo use, including clear space, containers, sizing, favicons, and avatars across both on-platform and off-platform contexts.6789101112
- A changelog section is integrated directly into the logo foundations page.13
Numbers refer to the screenshots above.
What I could not see
- Internal contents of the Design system, Articles, and specific Expressions subpages were not captured in this evidence set.
- Search functionality and downloadable template archives could not be confirmed.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
