Dun & Bradstreet brand guidelines
Dun & Bradstreet’s public brand center outlines core wordmark, color, and editorial usage standards alongside explicit rules for partners and sponsors.
Freedam's take — I find Dun & Bradstreet’s public brand page refreshing in how direct it is about language and association. Rather than getting lost in broad brand statements, it quickly addresses the practicalities that partners and sponsors face daily. The team provides wordmark files and a downloadable palette alongside very explicit rules on how to write the brand name, specifically noting that it should not be abbreviated to D&B or broken across lines. It is a no-nonsense, functional reference guide that keeps external teams aligned without overwhelming them with unnecessary internal documentation.
Details
- Type
- Guidelines
- Access
- Public
- Source
- dnb.com
- Industry
- Finance, Professional services
- Capabilities
- Guidelines, Downloads, Partner resources
- Tags
- editorial guidelines, partner branding, logo usage, color system, asset downloads
- Added
- Last checked
What I noticed
- The public brand guidelines page includes downloadable assets for both the wordmark zip and a primary palette ASE file.12
- The documentation specifies editorial constraints including not formatting the name as possessive, not abbreviating to D&B, and avoiding line breaks.345
- The brand guidelines explicitly cover rules for alliance relationships and sponsorships, warning against misrepresenting or distorting roles.678910
Numbers refer to the screenshots above.
What I could not see
- No internal typography guidelines or full brand narrative documentation were visible in this public capture.
Ideas to borrow
- Providing clear dos and don'ts for written naming conventions directly on the public guidelines page helps prevent common external editorial mistakes.
Reviewed on 18 September 2026. Request a correction · I built this
