Dun & Bradstreet brand guidelines

Freedam's take

I like how Dun & Bradstreet keeps their public brand center direct and focused on core partner needs. In a single page, I can grab the wordmark zip and even an ASE color swatch file for their four primary colors. The clear space guide derived from their character shape and the explicit negative rules for naming—like never abbreviating to D&B or breaking lines across the title—make compliance straightforward for vendors. It feels practical, giving outside teams exactly what they need while routing internal staff onward to their Marketing Hub.

At a glance

Sections

Wordmark · Primary Color Palette · When and How to Reference · Alliance Relationship · Sponsorships · Marketing Hub

Downloads

ZIP, ASE

Tone

Direct, compliance-focused public guidance aimed at partners, sponsors, and external collaborators.

What I noticed

1. The wordmark section establishes clear space rules based on the 'd' character and shows usage across light and dark backgrounds.¹
2. The primary color palette details Silver, Gray, Blue, and Dark Blue with HEX, CMYK, and Pantone values alongside an ASE file download.²³⁴
3. Attribution rules explicitly prohibit possessive formatting, abbreviating to D&B, line breaks, and altering capitalization using circled cross icons.^5678910
4. A dedicated callout block routes internal employees away from the public guidelines toward an internal Marketing Hub.¹¹¹²

Numbers refer to the screenshots above.

Ideas to borrow

1. Supplying an Adobe Swatch Exchange (.ase) file download directly alongside color hex codes allows designers to quickly integrate brand swatches into creative tools.³⁴

Quick answers