Gofore brand guidelines
Gofore provides an illustrated brand portal featuring logo rules, functional color palettes, typography specifications, and gated asset downloads.
Gofore brand book homepage featuring an illustrated hero graphic and section navigation.
Logo guidelines page showing primary wordmark variants, usage rules, and clear space parameters.
Detailed logo guidance highlighting the supporting G mark, placement rules, and direct asset downloads.
Colours page featuring the palette matrix, guiding principles, UI colors, and skin tone swatches.
Typography page presenting Cadiz and Messina Modern specimen sets and tracking recommendations.
Locked downloads screen prompting users to enter an email address to request viewer credentials.
Freedam's take
I like how approachable Gofore keeps their digital brand guide. Built on Corebook, the portal combines clear system principles with warm, illustrated characters right from the start. Rather than treating colors merely as decorative swatches, they organize tones into dedicated functional roles, including UI state indicators and skin tones specifically designated for character illustrations. They also give explicit layout tips, such as tightening character spacing on their primary fonts and measuring clear space using their monogram. While their central downloads section sits behind an email gate, direct file links remain handy across individual guideline chapters.
At a glance
- Sections
- We are Gofore · Visual Style Guide
- Downloads
- SVG, PNG, PDF, ASE
- Tone
- Warm and approachable with friendly headings, practical design rules, and illustrated characters.
What I noticed
- The brand portal is built using Corebook.123
- Color guidelines include functional UI shades for confirmation and cancellation alongside dedicated skin tones for illustrated characters.45
- The main downloads section displays a lock icon and requires entering an email or credentials to view.6789
- Logo files are provided directly on the logo page in SVG, PNG, and PDF formats.10111213
- The typography guidelines specify Cadiz and Messina Modern as primary fonts, with Arial and Georgia as system fallbacks.1415
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the central Downloads library due to an access lock requirement.
- Could not inspect the full content of the Illustration, Photography, Video & Film, and Layout principles sections.
Ideas to borrow
- Include dedicated skin tone palettes specifically scoped for character illustration alongside core UI and brand colors.4
Quick answers
Can I download the Gofore logo without logging in?
Yes, while the main downloads section is locked, the logo page provides direct downloads of the primary wordmark and G mark in SVG, PNG, and PDF formats.10118
What typefaces does Gofore use?
Gofore specifies Cadiz as its primary sans-serif font and Messina Modern as its primary serif, with Arial and Georgia designated as system fallbacks.1415
Are color swatches available to download?
Yes, downloadable color palette files are provided in .ase format for both RGB and CMYK workflows.16
Reviewed on 26 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →While Gofore locks its dedicated downloads directory behind an email access request form, Digia restricts its subsidiary instructions behind an authentication gate while offering public logo and color guidelines. In contrast, IBM presents open typography specifications spanning the comprehensive IBM Plex family without gating its standard design system resources.
