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Globant brand guidelines

Globant presents The Green Book, an online brand guideline hub covering voice, logo rules, color palettes, typography, and photography standards.

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Globant guidelines: Brand & Design Guidelines
Brand & Design Guidelines Captured 15 Sep 2026

Homepage of Globant's Brand & Design Guidelines, titled 'The Green Book'.

Globant guidelines: Logo
Logo Captured 15 Sep 2026

Globant logo guidelines page detailing color variations, clear space rules, co-branding distance, and incorrect logo applications.

Globant guidelines: Color
Color Captured 15 Sep 2026

Brand color guidelines page for Globant featuring primary swatches, gradient specifications, and marketing asset applications.

Globant guidelines: Typography
Typography Captured 15 Sep 2026

Brand typography guidelines page detailing institutional typefaces, hierarchy rules, call-to-action styling, text-over-image usage, and typographic don'ts.

Globant guidelines: Voice
Voice Captured 15 Sep 2026

Brand voice guidelines page for Globant featuring company mission, personality pillars, tone attributes, and common taglines.

Globant guidelines: Photos
Photos Captured 15 Sep 2026

Photography and imagery guidelines page for Globant featuring a moodboard grid and rules for photo usage.

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Freedam's take

I like how Globant introduces their guidelines through The Green Book metaphor right on the homepage. Everything a collaborator needs is easy to reach across six distinct chapters, from the voice pillars to concrete rules for video subtitles. The logo section caught my attention with its generous set of twelve clear incorrect usage diagrams, paired with exact partnership spacing metrics. While many portals stop at basic font scales, their typography section actually defines button states and mobile caption legibility. It feels practical, direct, and focused on maintaining clean visual standards across digital touchpoints.

At a glance

Sections
Home · Voice · Logo · Color · Typography · Photos · Showcase · CONTACT US
Downloads
ZIP
Tone
Direct, structured, and instructional guidelines aimed at brand alignment across digital applications.

What I noticed

  1. The portal introduces itself on the homepage as The Green Book alongside a 3D book graphic.12
  2. The logo page provides twelve prohibited usage examples marked with red X icons alongside partnership spacing rules.34
  3. Typography guidelines detail primary, complementary, and secondary fonts alongside specific recommendations for video subtitles on mobile.567
  4. The voice chapter compiles fourteen specific corporate phrases to guide messaging.89

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the contents of the Showcase page.
  • Could not view individual file formats inside the downloaded logo zip pack.

Ideas to borrow

  1. Include dedicated typography rules for video subtitles and button interaction states directly within standard font guidance.107

Quick answers

Where can I download the Globant logo pack?

A downloadable zip file titled 'DOWNLOAD LOGO PACK' is available on the Logo guidelines page.1112

What are Globant's official brand typefaces?

Globant specifies Heebo as its primary typeface, Roboto as a complement for special characters, and Open Sans as its secondary typeface.1356

Reviewed on 25 September 2026. Request a correction · I built this

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