Globant brand guidelines
Globant's brand guidelines portal outlines core visual identity assets, photography guidance, and brand voice rules.
Freedam's take — I like how Globant structures their brand documentation into clear, practical chapters. Calling the identity system their Green book sets an approachable, tangible tone right from the homepage. The logo page stands out for its rigor, pairing direct rules against modifying kerning, proportions, or vertical alignment with a direct download pack. They also dedicate real thought to voice, even offering fourteen specific phrases to know, and the typography guidance covers practical realities like video subtitles and call to actions. It feels like a very functional, well-organized home base for everyday design work.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.globant.com
- Industry
- Technology, Professional services
- Capabilities
- Guidelines, Asset browsing, Downloads, Partner resources
- Tags
- logo usage, tone of voice, typography, do's and don'ts, asset downloads
- Added
- Last checked
What I noticed
- The portal refers to the brand guide as the Green book on the homepage.12
- The logo section offers a downloadable logo archive directly from the page.3
- The voice chapter contains a section titled '14 phrases you should know about Globant.'4
- The typography page provides guidance specifically for video subtitles and call to actions.56
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the Showcase page content or assets as it was not captured.
- Could not verify search functionality or individual color hex values.
Ideas to borrow
- Including a curated list of key brand phrases within voice guidelines helps teams quickly adopt common terminology.
Reviewed on 18 September 2026. Request a correction · I built this
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