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Getty Images brand guidelines

The Getty Images Style Guide is a zeroheight portal detailing core identity rules, motion logos, sub-branding criteria, and co-branding standards.

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Getty Images guidelines: Getty Images Style Guide
Getty Images Style Guide Captured 15 Sep 2026

Home page of the Getty Images Style Guide with a photographic grid header, sidebar navigation, and entry cards for core brand topics.

Getty Images guidelines: Logos
Logos Captured 15 Sep 2026

Getty Images brand guidelines page detailing default logo usage, clear space, color applications, and restrictions.

Getty Images guidelines: New logos + Partnerships
New logos + Partnerships Captured 15 Sep 2026

Guidelines from Getty Images detailing instructions and criteria for creating new sub-brand logomarks and co-branded graphics.

Getty Images guidelines: Logo
Logo Captured 15 Sep 2026

Getty Images brand guidelines page for motion and video animated logo usage and file download.

Getty Images guidelines: Logos
Logos Captured 15 Sep 2026

Getty Images VisualGPS style guide page displaying logo variations and asset download link.

Getty Images guidelines: New logos + Partnerships · Getty Images Style Guide
New logos + Partnerships · Getty Images Style Guide Captured 15 Sep 2026

Brand guidelines page for Getty Images outlining standards and best practices for partnership logos and co-branding lockups.

Freedam's take

I like how pragmatic this zeroheight portal is. Getty Images pairs strict mark rules with very specific co-branding advice. The guidelines show exact boundaries for sub-brands and partnerships, right down to using three lowercase letter g glyphs for spacing against partner marks. Seeing animated logo versions bundled alongside sound instructions feels refreshingly thorough for day-to-day production. The extensive regional sidebar entries show how complex their global brand operations are, even if several pages remain gated. It is an organized, working reference built to resolve common collaboration questions quickly.

At a glance

Sections
Overview · Copy and Content · Styles · Marketing · Motion and Video
Downloads
ZIP
Tone
Direct, structured, and instructional for cross-functional teams and partners.

What I noticed

  1. The portal runs on zeroheight and provides direct download packages including Getty Images Logo.zip, GI_VGPS_Logos.zip, and GettyImages_AnimatedLogo.zip.1234
  2. Co-branding standards prohibit creating fused lockups with external partners and specify using three letter 'g's of space between marks.56
  3. Motion documentation specifies normal and fast-paced logo variations alongside subtle audio guidance.789
  4. The sidebar navigation contains dozens of regional consideration pages, several marked with lock icons indicating restricted access.101112

Numbers refer to the screenshots above.

What I could not see

  • Regional consideration pages were locked and inaccessible during capture.
  • Guidelines under marketing templates, emails, and landing pages were not captured.

Ideas to borrow

  1. Establish a clear rule of thumb derived from letterforms, like the three 'g' spacing standard, to keep partner lockups consistent across external agencies.5
  2. Provide animated logo files together with precise audio pairing instructions to unify video endings across diverse campaign formats.73

Quick answers

Where can the official Getty Images logo files be downloaded?

Logo packages including 'Getty Images Logo.zip' (2.7MB) and animated assets are downloadable directly from the Logos and Motion documentation pages.23

What font should be used when creating Getty Images sub-brand lockups?

The guidelines state that whenever possible, the font used should be Lato.1314

Reviewed on 26 September 2026. Request a correction · I built this

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All brand guidelines →

While Every focuses on fundamental identity rules like clearspace, background color treatments, and SVG downloads on the Standards platform, Getty Images documents a broader production scope including motion assets with audio guidance, sub-brand creation rules, and co-branding lockup mechanics.