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Egmont brand portal

Egmont’s brand center offers clear asset downloads, detailed editorial typographic rules, and a paired color system split between ready-to-use tools and design guidance.

Freedam's take — I really appreciate how clearly Egmont structures their brand center. Dividing everything neatly into Ready to use and Design it gives both daily staff and external designers an immediate starting path. Their typography documentation is remarkably thorough, going beyond standard hierarchy into editorial typesetting details like en dashes, curly quotes, and hanging punctuation. I also like their structured palette system built around seven fixed light-and-dark pairs to guarantee contrast across touchpoints. It feels purposeful, grounded, and focused on making implementation straightforward.

Visit Egmont's brand center ↗
Details
Type
Brand portal
Access
Public
Source
brandcenter.egmont.com
Industry
Media & entertainment
Capabilities
Guidelines, Asset browsing, Downloads, Templates
Tags
typography, editorial guidelines, color system, brand architecture, asset downloads
Added
Last checked
Egmont brand portal: Egmont Brand Centre
Egmont Brand Centre Captured 15 Sep 2026
Egmont brand portal: Logos
Logos Captured 15 Sep 2026
Egmont brand portal: Colours
Colours Captured 15 Sep 2026
Egmont brand portal: Typography
Typography Captured 15 Sep 2026
Egmont brand portal: Photo Library
Photo Library Captured 15 Sep 2026
Egmont brand portal: Print
Print Captured 15 Sep 2026

What I noticed

  1. The primary navigation splits content into two core buckets labeled 'Ready to use' and 'Design it'.12
  2. Egmont organizes its palette into seven fixed color pairs featuring light and dark tones designed to be used interchangeably.3
  3. The typography documentation covers granular punctuation rules including ampersands, curly quotes, and hanging punctuation.456
  4. Direct download packages are provided for the primary Egmont logo as well as division logos like Nordisk Film and Story House Egmont.78

Numbers refer to the screenshots above.

What I could not see

  • Could not view search functionality within the navigation interface.
  • Could not view the contents of the image and video assets inside the photo library page.

Ideas to borrow

  1. Structuring brand guidelines around preset accessible color pairs helps non-designers avoid low-contrast combinations.

Reviewed on 18 September 2026. Request a correction · I built this

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