Karolinska Institutet brand guidelines
Karolinska Institutet's brand platform and graphic profile page provides visual identity rules, design services, and internal training resources within its staff portal.
Brand platform and graphic profile hub page on Karolinska Institutet's staff portal.
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I like how practical Karolinska Institutet's brand portal feels right from the start. Rather than isolating visual rules on a detached public site, it lives directly inside the staff portal alongside everyday support tools. The visual identity section immediately highlights essentials like DM Sans as their typeface and a plum-based color palette. Providing direct support resources, such as practical tips from the in-house graphic designer and an online employee brand course, makes brand adoption feel accessible and integrated across the entire university.
At a glance
- Sections
- Guidelines for KI's visual identity · Brand platform · Support and graphic design services · Guidelines and documents – brand
- Tone
- A practical and organized internal university staff portal focused on brand application, support services, and training.
What I noticed
- The typeface card specifies DM Sans as KI's typeface for both digital and analogue channels.1
- The color palette card indicates a palette based on plum color.2
- The page includes a callout button linking to a short online brand guidelines course for employees.34
- The portal organizes graphic support through links to templates, printing services, and practical tips from KI's graphic designer.56
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the linked subpages for logo downloads, specific color codes, or downloadable document templates behind the portal.
Ideas to borrow
Quick answers
What primary typeface does Karolinska Institutet use?
Karolinska Institutet uses DM Sans for both digital and analogue channels.1
Reviewed on 25 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →Karolinska Institutet organizes its brand guidance as a hub within an internal staff portal featuring links to online employee training and design tips, whereas EPFL presents public downloadable PDF manuals for specific asset topics alongside a link to an external GitHub repository.
