Karolinska Institutet brand guidelines
Karolinska Institutet provides an internal brand platform and graphic manual hub on its staff portal, covering visual identity rules, templates, and practical design support.
Freedam's take — When I looked through the Karolinska Institutet staff portal, I noticed how thoroughly it integrates identity resources into everyday institutional workflows. Rather than treating visual guidelines as an isolated showcase, the structure lays out logo usage, typography, and colour alongside practical services like printing, legal brand support, and presentation materials. I particularly enjoyed seeing a dedicated section offering tips directly from an in-house graphic designer, plus links to internal brand courses. It feels grounded, utilitarian, and directly attuned to what university staff actually need when assembling materials.
Details
- Type
- Guidelines
- Access
- Public
- Source
- staff.ki.se
- Industry
- Education, Science & research
- Capabilities
- Guidelines, Asset browsing, Templates
- Tags
- logo usage, typography, color system, legal & trademark, presentation templates, print & stationery, merchandise
- Added
- Last checked
What I noticed
- The page includes guidelines for core visual identity elements such as logo, typeface, colour palette, and images.12345
- The navigation links to practical employee resources including document templates, promotional products, and printing services.678
- A section provides practical advice titled 'Five useful tips from KI's graphic designer.'910
- Legal support guidelines for brand use and an employee brand course are part of the portal's brand documentation.111213
Numbers refer to the screenshots above.
What I could not see
- Sub-pages and downloadable asset files could not be inspected directly as only the landing overview page was captured.
Ideas to borrow
- Collocating everyday design tips and legal advice alongside core visual rules helps lower the barrier for non-designers seeking brand guidance.
Reviewed on 18 September 2026. Request a correction · I built this
