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MARTA brand guidelines

MARTA provides a five-section brand manual covering logo rules, color palettes, typography standards, graphic devices, and direct asset downloads.

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MARTA guidelines: Untitled Document
Untitled Document Captured 15 Sep 2026

MARTA brand overview screen displaying an introductory summary, navigation menu, and a link to download all brand assets.

MARTA guidelines: Logos
Logos Captured 15 Sep 2026

Logo standards screen displaying clear space formulas, minimum dimensions, co-branding guidelines, and asset download buttons.

MARTA guidelines: Color System
Color System Captured 15 Sep 2026

Color system screen showcasing primary, secondary, and extended palette swatches alongside an ASE palette download link.

MARTA guidelines: Typography
Typography Captured 15 Sep 2026

Typography screen showing Helvetica Neue font specimens and capitalization rules for the agency acronym.

MARTA guidelines: Graphical Elements
Graphical Elements Captured 15 Sep 2026

Graphical elements screen illustrating the signature 45-degree angle mask and route-inspired letterform path concept.

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Freedam's take

I like how direct this portal is. MARTA keeps things focused across a five-part sidebar, giving transit designers exactly what they need without extra layers. The logo anatomy diagram clearly defines the relationship between the logotype and the angled device, while the graphic elements page thoughtfully connects the letterforms to actual transit routes. It is practical, complete, and provides immediate downloads right where rules are explained, including an ASE palette file for production work.

At a glance

Sections
Overview · Color System · Typography · Logos · Graphical Elements
Downloads
ZIP, ASE
Tone
Functional transit guidelines emphasizing clarity, structural rules, and straightforward asset distribution.

What I noticed

  1. The left-hand navigation menu organizes the site into Overview, Color System, Typography, Logos, and Graphical Elements.12345
  2. The logo section defines clear space based on the width of the lowercase 'm' and establishes a minimum width of 1 inch for print and 125 pixels for web.67
  3. Color palettes list Pantone, CMYK, RGB, and HEX formulas alongside a downloadable ASE file.8910
  4. Typography standards specify Helvetica Neue as the primary font for all materials other than the website.11

Numbers refer to the screenshots above.

What I could not see

  • No web typography details or digital UI component guidelines were visible on the captured pages.
  • No search tool or asset browsing interface was observed.

Ideas to borrow

  1. Explaining visual devices by linking letterform anatomy directly to physical service routes helps ground transit branding in organizational reality.1213

Quick answers

Where can I download MARTA logos?

MARTA offers direct ZIP downloads on the Logos page for individual variations such as the Signature Logo, Logotype, Reversed Signature, and Sub-brands, as well as an all-in-one logo archive.14151617181920

What is MARTA's primary font?

Helvetica Neue serves as the primary font for all MARTA materials with the exception of the website.11

Can I download the MARTA color swatches?

Yes, the Color System page includes a button to download the entire palette as an ASE file.810

Reviewed on 25 September 2026. Request a correction · I built this

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