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MARTA brand guidelines

MARTA offers a direct brand guide covering logos, colors, typography, and graphic elements, with downloadable packages and ASE swatches.

Freedam's take — I like how practical MARTA's brand documentation is. Across pages covering logos, colors, typography, and graphical elements, they keep things direct and actionable. The downloads are exceptionally convenient, offering everything from a complete asset bundle to specific packages for signature logos, mobility lockups, and trade partnerships. They even provide an Adobe Swatch Exchange file right on the color system page. It reads like a reliable toolkit built for agency partners, internal teams, and civic collaborators who just need the right creative files without wading through unnecessary complexity.

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Details
Type
Guidelines
Access
Public
Source
itsmarta.com
Industry
Public sector, Transport & logistics
Capabilities
Guidelines, Downloads, Partner resources
Tags
color system, logo usage, typography, brand architecture, partner branding, asset downloads
Added
Last checked
MARTA guidelines: Untitled Document
Untitled Document Captured 15 Sep 2026
MARTA guidelines: Logos
Logos Captured 15 Sep 2026
MARTA guidelines: Color System
Color System Captured 15 Sep 2026
MARTA guidelines: Typography
Typography Captured 15 Sep 2026
MARTA guidelines: Graphical Elements
Graphical Elements Captured 15 Sep 2026

What I noticed

  1. The site provides dedicated pages for brand overview, logos, color system, typography, and graphical elements.12345
  2. Users can download individual zip files for logos, sub-brands, trade partnerships, and an entire asset archive.678910
  3. The color system page includes a direct download for the entire palette as an ASE swatch file.11

Numbers refer to the screenshots above.

What I could not see

  • No search interface, live asset browsing gallery, or design templates were visible in the captured pages.

Ideas to borrow

  1. Supplying an Adobe Swatch Exchange (.ase) file directly on color guideline pages simplifies palette adoption for designers.11

Reviewed on 18 September 2026. Request a correction · I built this

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