Mastodon brand guidelines
Mastodon provides a single-page brand toolkit featuring logo assets, clear space diagrams, color specifications, print materials, and product screenshots.
Mastodon Brand Toolkit overview displaying the wordmark, clear space guidelines, color specs, print flyers, and product mockups.
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I like how Mastodon keeps everything on a single, focused page. As an open-source network, having quick access to brand essentials without wading through corporate bloat feels completely natural. I noticed they provide clear space rules set directly at thirty-six pixels, along with full color breakdowns in hex, Pantone, and CMYK. Offering localized promotional posters ready to print in multiple languages like English, German, and Spanish is a thoughtful touch for community organizers. It gives you the mark, clear guidance, and real product screenshots without overcomplicating things.
At a glance
- Sections
- Wordmark · Mark only · Clear space · Our colors · Posters and flyers · Product screenshots
- Downloads
- SVG, PDF
- Tone
- Direct, practical, and community-focused documentation designed for quick asset retrieval.
What I noticed
- The Brand Toolkit page includes sections for Wordmark, Mark only, Clear space, Our colors, Posters and flyers, and Product screenshots.1
- Clear space diagrams specify a minimum margin of at least 36px on all sides around both the mark and the wordmark.2
- The color section defines five color swatches with hex values, Pantone references, and CMYK breakdowns.3
- Promotional posters and flyers are offered as downloadable PDFs localized in English, German, Spanish, and Italian.4567
Numbers refer to the screenshots above.
What I could not see
- No typographic guidance, type scale rules, or downloadable font files are visible on the page.
- No do-and-don't usage examples beyond background placement rules are documented.
Ideas to borrow
- Open-source platforms can empower grassroots advocates by supplying pre-translated, print-ready PDF posters directly alongside core digital marks.7
Quick answers
Where can I download the Mastodon logo files?
Vector SVG versions of the wordmark and standalone mark in various colorways are directly downloadable from the Wordmark and Mark only sections.891011121314
What is the required clear space around the Mastodon logo?
A minimum clear space margin of at least 36px is required on all sides around both the wordmark and the standalone mark.2
Reviewed on 25 September 2026. Request a correction · I built this
