Mastodon brand guidelines
Mastodon provides an open brand toolkit featuring core logos, clear space rules, color codes, product screenshots, and downloadable multilingual posters.
Freedam's take — I really appreciate how straightforward the Mastodon Brand Toolkit is. Instead of making you navigate multiple layers, everything sits cleanly on a single page. You can inspect the wordmark, explore the mark on its own, and view clear space guidelines alongside brand colors. What caught my eye was the direct offering of localized promotional posters in multiple languages, making grassroots advocacy effortless. It is a clean, practical brand page that gives community members and creators exactly what they need to represent the network accurately without any unnecessary friction.
Details
- Type
- Guidelines
- Access
- Public
- Source
- joinmastodon.org
- Industry
- Technology
- Capabilities
- Guidelines, Downloads
- Tags
- single page, logo usage, color system, vector assets, asset downloads, print & stationery, open source
- Added
- Last checked
What I noticed
- The brand toolkit page includes sections for the wordmark, standalone mark, clear space, and colors.1234
- Direct SVG downloads are available for multiple versions of the wordmark and logo marks.567891011
- The toolkit offers ready-to-print promotional posters in various languages including English, German, and Spanish.12131415
- The single-page format keeps all core brand assets easily accessible for community contributors.
Numbers refer to the screenshots above.
What I could not see
- Could not view detailed typography guidelines or specific hex values for the color palette beyond the section heading.
- Could not inspect the full set of promotional poster languages beyond the first three links.
Ideas to borrow
- Provide localized print materials like posters and flyers directly alongside digital brand assets to support community-led advocacy.
Reviewed on 18 September 2026. Request a correction · I built this
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