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Copenhagen Business School brand guidelines

Copenhagen Business School hosts an open brand portal detailing core design principles, typography, grid layouts, department sub-identities, and office document templates.

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Copenhagen Business School guidelines: CBS design guide
CBS design guide Captured 15 Sep 2026

CBS design guide overview presenting core identity elements, logo variations, font downloads, and the square grid system.

Copenhagen Business School guidelines: TEMPLATES
TEMPLATES Captured 15 Sep 2026

CBS templates page offering downloadable files for PowerPoint, Word, Outlook email signatures, and Premiere Pro video lower thirds.

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Freedam's take

I like how clear Copenhagen Business School keeps its guidelines. The core identity is grounded in three simple foundations: the signature blue, the bespoke CBS NEW typeface, and a strict quadratic square grid drawn straight from the emblem. Everything feels pragmatic. Instead of burying assets behind gated logins, the team serves direct ZIP packages for department sub-identities, typography, and templates for Word, PowerPoint, and Premiere Pro right alongside visual rules. It is an honest, functional university design system built to help staff and partners build consistent materials without friction.

At a glance

Sections
DESIGN · EXPERIENCE · TEMPLATES · På dansk
Downloads
ZIP, PPTX, DOCX
Tone
Direct, structured, and practical academic identity documentation tailored for easy application.

What I noticed

  1. The visual identity defines blue, the CBS NEW typography, and a quadratic square shape as its three core DNA elements.1
  2. The site provides direct ZIP downloads for primary logos, social media marks, and individual academic department identity packages.23456
  3. The templates section distributes downloadable presentation, document, email signature, and Premiere Pro video assets.7891011
  4. The brand system applies an emblem-derived square grid layout system across its page compositions.12

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the Danish-language version of the site (På dansk).
  • Could not view the contents or layout of the EXPERIENCE navigation section.

Ideas to borrow

  1. Organize sub-brand and academic department logo files into immediate ZIP downloads beneath their respective section headings to streamline access for distributed teams.131445

Quick answers

Where can I download CBS logos?

Direct ZIP download links for the primary CBS logos and social media variants are available directly on the CBS design guide page.2315

What templates are provided for everyday documents?

The templates page offers downloadable ZIP and document files for PowerPoint presentations, Word letters, reports, memos, Outlook email signatures, and Premiere Pro video graphics.8169101117

What are the primary typefaces used in the visual identity?

The typography system specifies CBS NEW, CBS Serif, and CBS Sans, with a direct button available to download the font files.18

Reviewed on 26 September 2026. Request a correction · I built this

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