The J.M. Smucker Co. press and asset kit
A straightforward media kit page offering direct zip downloads for The J.M. Smucker Co. and its portfolio of consumer brand logos.
Freedam's take — I added The J.M. Smucker Co. media assets page to the gallery because it shows a clean, no-fuss way to organize brand assets for a large family of consumer products. Under a single header, they offer direct zip downloads for both the corporate mark and household names like Folgers, Jif, and Milk-Bone. There are no complicated permission gates or nested menus here, just straightforward access to the files. It is an honest, functional press kit that gets right to the point.
Details
- Type
- Press & asset kit
- Access
- Public
- Source
- jmsmucker.com
- Industry
- Food & drink, Consumer goods
- Capabilities
- Guidelines, Search, Downloads
- Tags
- asset downloads, multibrand, search, minimal
- Added
- Last checked
What I noticed
- The page organizes corporate and sub-brand assets under the heading Brand and Corporate Logos.1
- Direct download links provide zip files for individual brands including Jif, Folgers, Hostess, and Milk-Bone.2345
- A site search field is visible on the page layout.6
- The minimalist presentation prioritizes quick press utility over extensive brand storytelling.
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the individual zip archives or file format varieties.
- Could not inspect usage guidelines or clearspace rules from the single captured page.
Ideas to borrow
- Parent companies can simplify media workflows by hosting individual logo zip packages for each sub-brand on a single centralized page.
Reviewed on 18 September 2026. Request a correction · I built this
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