The Nature Conservancy brand guidelines
The Nature Conservancy provides an online brand center pairing high-level brand strategy with an extensive suite of downloadable templates.
Freedam's take — I spent time exploring The Nature Conservancy brand center, and I was struck by how heavily it leans into practical production. Beyond foundational strategy sections like purpose, personality, and audience, there is an extensive hub dedicated purely to downloadable templates. You will find assets for everything from PowerPoint decks and fact sheets to styled map templates and stationery. I appreciate seeing brand guidelines that treat utility as a core part of the system, helping everyday storytellers produce work without needing bespoke design support every time.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.nature.org
- Industry
- Non-profit
- Tags
- presentation templates, print & stationery, brand story, asset downloads, corebook
- Added
- Last checked
What I noticed
- The brand center includes high-level strategy sections covering purpose, personality, positioning, and audience.1234
- The downloadable templates section offers items including PowerPoint presentations, fact sheets, styled map templates, and email signatures.5678
- The site runs on the Corebook platform.91011
- The template library appears organized to serve both internal administrative needs and public-facing communication assets.
Numbers refer to the screenshots above.
What I could not see
- Could not view individual asset download files, detailed guidelines on typography or color, or search functionality.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
