The Nature Conservancy brand guidelines
The Nature Conservancy's brand portal provides brand strategy, cartography, signage, and downloadable production templates in Canva, Word, InDesign, and PowerPoint.
Home page of The Nature Conservancy Brand Center with navigation sidebar and hero aerial imagery.
Downloadable templates page displaying PowerPoint slide deck options for TNC and Nature United.
Templates page showing downloadable letterhead and memo layouts for TNC and Nature United.
Download section offering fact sheet and business reply envelope files in Canva, Word, and InDesign.
Brand strategy page outlining purpose, personality, positioning, and audience definitions.
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I love seeing brand portals that treat day-to-day work with as much care as top-level identity. The Nature Conservancy hosts their brand guidelines on Corebook and includes practical sections like cartography and preserve signage right in the primary navigation. What stands out to me is their downloadable templates section. Instead of just delivering PDF rules, they provide ready-to-use files across PowerPoint, Word, InDesign, and Canva, with distinct versions for both TNC and Nature United. Having bilingual access with an explicit Spanish toggle makes the system feel genuinely thoughtful and usable.
At a glance
- Sections
- Introduction · Brand strategy · Brand narrative · Brand expression · Visual storytelling · Cartography · Preserve signage · Resources
- Downloads
- PowerPoint, Word, InDesign, Canva
- Tone
- Mission-driven, structured, and focused on empowering practical storytelling across global teams.
What I noticed
- The main navigation outlines dedicated sections for Cartography and Preserve signage alongside standard strategy and expression categories.1
- The downloadable templates section offers collateral files across multiple software formats including Canva, Word, PowerPoint, and InDesign.234
- Templates for items like letterheads, memos, and slide decks provide separate download options for both TNC and Nature United.567
- An ESPAÑOL language switch toggle is present in the top right corner of the interface.89
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full contents of the Cartography or Preserve signage sections as they were not captured in detail.
- Could not observe font licensing details or raw logo package downloads from the provided screens.
Ideas to borrow
- Provide template assets across varied tooling tiers like Canva, Word, and InDesign to cater to different technical skills across teams.3
Quick answers
What template formats are available for download?
Fact sheets and document templates are supplied in Canva, Microsoft Word, Microsoft PowerPoint, and Adobe InDesign formats.234
Reviewed on 25 September 2026. Request a correction · I built this
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