Moe's Southwest Grill press and asset kit
Moe's Southwest Grill provides a straightforward press kit featuring downloadable logo packages, photography archives, and informational charts.
Freedam's take — I like coming across straightforward press kits that do not try to overcomplicate things. Moe's Southwest Grill keeps their media downloads remarkably focused. Instead of a sprawling brand portal with extensive usage documentation, they offer direct download packages for logos, restaurant imagery, and food photography, alongside their standard nutrition and allergen charts. While I usually hope to see explicit guidance on typography or logo clear space, having curated ZIP archives ready for journalists or partners gets the basic job done without unnecessary friction.
Details
- Type
- Press & asset kit
- Access
- Public
- Source
- moes.com
- Industry
- Food & drink, Travel & hospitality
- Capabilities
- Guidelines, Asset browsing, Downloads
- Tags
- asset downloads, photography, pdf downloads, minimal
- Added
- Last checked
What I noticed
- The media files page organizes assets under an Image Gallery heading divided into Logos, Restaurant Images, and Food Images.1234
- Assets are delivered as direct ZIP archive download links hosted on Contentful.567
- The site provides direct links to PDF documents for allergen and nutrition charts.89
- The layout prioritizes fast asset distribution over detailed visual identity guidelines.
Numbers refer to the screenshots above.
What I could not see
- No online guideline documentation detailing logo clear space, typography, or color codes was visible.
- The contents inside the downloadable ZIP packages could not be inspected.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
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