Michigan State University brand guidelines
MSU Brand Studio provides institutional branding standards, storytelling guidance, and downloadable asset toolkits for Michigan State University communicators.
Freedam's take — I like how direct the MSU Brand Studio feels. Instead of hiding practical tools away, the site treats asset kits as core navigation items. It is interesting to see their downloads page organized by workflow, offering dedicated packages like a Web Toolkit, Office Toolkit, and Designer Toolkit alongside bespoke graphic assets like the helmet fade and triangle fade. The storytelling section also covers practical institutional needs, from land-grant identity context to boilerplate text. It feels grounded in the day-to-day realities of campus communicators.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.msu.edu
- Industry
- Education
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates
- Tags
- asset downloads, brand story, tone of voice, pdf downloads, search
- Added
- Last checked
What I noticed
- The site provides dedicated asset downloads organized into Web, Office, and Designer toolkits.123
- Download links route to internal SharePoint document locations and direct PDF downloads.4567
- Storytelling guidelines address voice, boilerplate text, and the university's land-grant identity.8910
- A sitewide search function is available across the portal pages.111213
Numbers refer to the screenshots above.
What I could not see
- Could not view individual subpages under Visual Expression such as typography, color, or photography detail pages.
- Could not inspect the contents of the SharePoint links without access.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
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