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Contentful brand guidelines

Contentful's Bynder-hosted guidelines outline visual foundations including logo construction, color formulas, typography specifications, and product pillar asset collections.

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Contentful guidelines: Brand and style guidelines
Brand and style guidelines Captured 18 Sep 2026 Captured manually

Contentful's visual guidelines page covering logo specs, color families, typography, and downloadable product pillar assets.

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Freedam's take

I like how direct Contentful is with its brand foundations on this Bynder page. You immediately see their core visual rules laid out in an orderly flow, from mark construction to precise palette groupings. I appreciate that they contrast the updated logo against previous iterations, which helps prevent old assets from lingering in circulation. The color swatches cleanly spell out hex and RGB formulas by tonal family, and the typography guidance details distinct roles for Avenir Next, Red Hat Display, and SF Mono alongside download links. It is a solid, functional resource.

At a glance

Sections
Visual Brand Guidelines · Brand Resources · Writing guidelines
Downloads
PNG
Tone
Direct, structured, and informative technical documentation for visual brand rules.

What I noticed

  1. The guide's sidebar navigation displays sections for Visual Brand Guidelines, Brand Resources, and Writing guidelines.1
  2. Logo documentation covers construction, displays updated versus legacy marks, and details clear space, backgrounds, and incorrect uses.2
  3. Color palettes are categorized into tonal families such as Red Shades, Yellow Shades, and Green Shades with hex and RGB codes.3
  4. The typography section outlines Avenir Next, Red Hat Display, and SF Mono, complete with download or source links.4
  5. The product pillars area provides individual PNG asset downloads alongside a button to download the entire collection.5

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of the Brand Resources and Writing guidelines navigation tabs.
  • Could not inspect the full depth of downloadable asset archives beyond product pillar icons.
  • Could not see gated content or features available behind the login and registration links.

Ideas to borrow

  1. Explicitly displaying old versus updated versions of a logo mark clarifies deprecation for external and internal creators.2
  2. Supplying both individual icon asset downloads and full collection bundles streamlines workflows for creators needing specific or bulk files.5

Quick answers

What typefaces are specified in Contentful's visual guidelines?

Contentful specifies Avenir Next, Red Hat Display, and SF Mono, providing download or source links for them.4

What formats are provided for Contentful's product pillar icons?

Individual product icons are available as PNG downloads, alongside a full collection download button.5

Reviewed on 25 September 2026. Request a correction · I built this

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