CoinGecko brand guidelines
CoinGecko hosts its brand guidelines on GitBook, documenting visual identity, typography, motion principles, and iconography through structured pages.
Overview page greeting visitors with category cards and navigation to visual and verbal identity sections.
Logo section overview displaying cards for logotype, symbol, and combination mark.
Color documentation hub showing category tiles for core, secondary, accent, semantic, and neutral palettes.
Typography page detailing typeface hierarchies, typesetting rules, and the primary font Inter.
Motion principles page outlining terminology, core tenets, and accessibility considerations.
Iconography index page linking into system icons and product icons subcategories.
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I like how CoinGecko structures their brand portal using GitBook. It reads less like an aloof marketing manual and more like friendly software documentation. The overview sets a warm tone immediately with a gecko greeting, before branching into clean visual cards for the core assets. What stands out to me is their motion section. They treat movement as an essential part of the design system, outlining principles like predictability and subtlety alongside explicit accessibility rules against flashing and unprompted auto-movement. It makes motion feel responsible rather than decorative.
At a glance
- Sections
- Introduction · Visual Identity · Verbal Identity · Touchpoints · Resources
- Tone
- Approachable and practical documentation written with friendly developer-style guidance.
What I noticed
- The brand guidelines are powered by GitBook.1234
- The motion section outlines accessibility rules including avoiding flashing, rethinking auto-movements, and supporting reduced motion.56789
- Typography documentation highlights Inter v4 as a primary typeface and provides links for monospace, hierarchy, and typesetting.1011
- Color guidelines are separated into distinct subcategories including Core Brand Colors, Secondary, Accent, Semantic, Neutrals, and Tints & shades.1213
Numbers refer to the screenshots above.
What I could not see
- Could not view individual asset download links or file packages from the captured overview pages.
- Could not view the contents of the verbal identity, touchpoints, or resources sections.
Ideas to borrow
Quick answers
Reviewed on 25 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →CoinGecko delivers documentation-style navigation across distinct pages for motion, typography, and iconography without visible download archives on screen. In contrast, Base and Arbitrum both provide direct zip downloads of their core asset packs alongside their usage rules.
