CoinGecko brand guidelines
CoinGecko presents their digital brand guidelines on GitBook, covering visual identity elements including motion principles and accessibility.
Freedam's take — I like finding documentation setups that feel accessible and easy to maintain. CoinGecko hosts their brand guidelines on GitBook, giving the entire site a clean, technical structure that is simple to navigate. They break their visual identity down into standard elements like logo, typography, color, and iconography, but they also dedicate an entire page to motion. Seeing explicit principles around subtle movement and accessibility considerations like reduced motion right inside the visual identity section is thoughtful. It demonstrates how a straightforward documentation tool can communicate nuanced digital design standards clearly without requiring custom portal builds.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.coingecko.com
- Industry
- Crypto & web3
- Capabilities
- Guidelines, Search
- Tags
- motion design, accessibility, logo usage, color system, typography, iconography, gitbook
- Added
- Last checked
What I noticed
- The site is hosted using the GitBook documentation platform.123456
- The guidelines include dedicated sections for Logo, Color, Typography, Motion, and Iconography under Visual Identity.789101112
- The motion section outlines accessibility principles including 'No flashing', 'Rethink auto- movements', and 'Reduced motion ready'.13141516
Numbers refer to the screenshots above.
What I could not see
- Could not view full body content or interactive assets beyond headings and titles across the pages.
- Could not verify whether downloadable logo files or font packages are offered.
Ideas to borrow
- Teams can include specific accessibility considerations directly alongside motion design guidelines rather than relegating them to separate engineering docs.
Reviewed on 18 September 2026. Request a correction · I built this
