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Aave brand guidelines

Aave's brand page outlines logo usage, token icons, colors, best practices, and offers a downloadable asset archive.

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Aave guidelines: Brand
Brand Captured 15 Sep 2026

Aave Brand guidelines page presenting logo variants, token icons, color blocks, logo usage best practices, and a brand kit download link.

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Freedam's take

I like how Aave packages its identity onto a single, accessible page. The structure moves logically from the core mark down to token avatars and color swatches. Rather than burying rules in dense legal text, the guide pairs clear spacing grids with straightforward do and do-not examples. I appreciate the dedicated section for character assets like Ronnie alongside token marks for GHO and sGHO. Finishing the page with practical FAQs and a direct brand kit archive makes it easy for builders to grab assets without friction.

At a glance

Sections
Token and avatars · Colors · Ronnie · Best Practices · In Use · Download the Brand Kit · FAQs
Downloads
ZIP
Tone
Direct, structured, and focused on clear implementation rules for community builders.

What I noticed

  1. The logo section organizes marks into tabs for Full Logo, Wordmark, and Logomark.1
  2. Token and avatar guidelines display dedicated icons for AAVE Token, AAVE Avatar, GHO Token, and sGHO Token.2
  3. Color swatches appear as an asymmetrical grid of solid blocks without visible text values.3
  4. The page details incorrect logo usage through eight examples crossed out with red diagonal lines.4

Numbers refer to the screenshots above.

What I could not see

  • Specific hex or RGB color codes are not visible in the swatches grid.
  • Typography guidelines and font families are not displayed on screen.

Ideas to borrow

  1. Include dedicated token and avatar asset sections alongside primary brand logos to support crypto and web3 ecosystem integrations.2

Quick answers

Where can I download the Aave brand assets?

Aave provides a direct zip file link titled Download Kit on the brand guidelines page.56

What token icons are documented in the guidelines?

The page includes icons for the AAVE Token, AAVE Avatar, GHO Token, and sGHO Token.2

Reviewed on 25 September 2026. Request a correction · I built this

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Aave organizes its identity on a single page highlighting token and avatar icons alongside an FAQ section. In contrast, Base documents detailed typography hierarchies with Base Sans and dedicated motion principles, while Arbitrum highlights specific horizontal and vertical co-branding layout rules.