Aave brand guidelines
Aave's brand page offers concise guidance on tokens, colors, character assets, best practices, and direct file downloads.
Freedam's take — I like how Aave keeps their brand page straightforward and accessible on a single page. It lays out token avatars, color rules, and dedicated character artwork for Ronnie without overcomplicating things. They also include practical best practices detailing suggested usage alongside things to avoid, supported by real in-use examples. Direct answers to frequent questions about logo usage and third-party projects help external builders know their limits right away. Everything is rounded off with a direct link to download the complete asset kit, which makes gathering official files seamless.
Details
- Type
- Guidelines
- Access
- Public
- Source
- aave.com
- Industry
- Crypto & web3
- Capabilities
- Guidelines, Asset browsing, Downloads
- Tags
- asset downloads, do's and don'ts, color system, illustration, logo usage, single page
- Added
- Last checked
What I noticed
- The brand page includes dedicated sections for tokens, avatars, colors, and Ronnie.123
- Guidance on best practices outlines suggested usage as well as things to avoid.456
- A direct download link provides a zip archive of the brand assets.7
- An FAQ section addresses common queries regarding logo permissions and creating custom assets.891011
Numbers refer to the screenshots above.
What I could not see
- Could not view specific color palette values or asset file formats without opening the zip download.
Ideas to borrow
- Pairing visual 'things to avoid' rules with practical FAQ responses gives third-party developers clear boundaries for ecosystem usage.
Reviewed on 18 September 2026. Request a correction · I built this
