Abu Dhabi Government brand guidelines
Official brand section of the Abu Dhabi Government portal introducing the civic crest and unified brand guidelines in English and Arabic.
Freedam's take — I love seeing civic identities preserve their heritage online. Exploring the Abu Dhabi Government brand pages, I noticed how they frame their crest as a lasting emblem rooted in five decades of history. The site provides bilingual information in English and Arabic, maintaining consistent navigation across both languages. There is also a dedicated brand resources section focused on keeping visual identity unified across governmental activities. It is a very focused presentation embedded directly into the broader government portal.
Details
- Type
- Guidelines
- Access
- Public
- Source
- abudhabi.gov.ae
- Industry
- Public sector
- Capabilities
- Guidelines, Search
- Tags
- multilingual, brand story, logo usage, search
- Added
- Last checked
What I noticed
- The website provides full parallel navigation and content in both English and Arabic.123
- The brand history outlines the crest established more than five decades ago by Sheikh Zayed Bin Sultan Al Nahyan.45
- A dedicated brand resources page exists to maintain unified brand guidelines across government activities.67
- A site search function is accessible directly from the brand pages.89
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full downloadable guideline files or asset bundles from the captured pages.
Ideas to borrow
- Integrate civic emblem history directly alongside practical brand guideline access within a primary public portal.
Reviewed on 18 September 2026. Request a correction · I built this
