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Circle brand guidelines

Circle presents structured brand guidelines for its corporate identity and digital financial products including USDC, EURC, and USYC.

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Circle guidelines: Hello 👋
Hello 👋 Captured 15 Sep 2026

Introductory page of Circle's brand guide highlighting the company mission, personality, and verbal identity navigation.

Circle guidelines: STABLECOINS
STABLECOINS Captured 15 Sep 2026

USDC brand guide section detailing token logo clearspace, color specifications, and minimum digital sizing.

Circle guidelines: USYC
USYC Captured 15 Sep 2026

USYC brand guide displaying lockup anatomy, typography notes, and component sizing rules.

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Freedam's take

I like how Circle splits its guidelines across the parent brand and specific asset classes. Navigating between the core corporate identity, stablecoins like USDC and EURC, and yield products like USYC feels clean and purposeful. Each section treats digital tokens as primary brand marks, specifying minimum digital sizes right alongside clearspace rules. The documentation is grounded and direct, offering attached asset downloads right where you need them. It is an organized way to handle financial crypto products without confusing company governance with individual token applications.

At a glance

Sections
CIRCLE · STABLECOINS · USYC
Downloads
PNG, SVG, PDF
Tone
Direct, structured, and focused on clear token standards for digital financial applications.

What I noticed

  1. The top-level navigation organizes the portal into three main sections: CIRCLE, STABLECOINS, and USYC.1234
  2. The portal runs on Frontify.567
  3. USDC token rules specify a minimum digital size of 32px and mandate that the token logo remains blue without inverted or black treatments.89
  4. The USYC section breaks its lockup into symbol, wordmark, and logo components, noting the use of the Circular font for the wordmark.1011

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full typography specimens or complete color hex codes.
  • Could not view the contents of the EURC guide or the full download archive.

Ideas to borrow

  1. Attaching downloadable asset packages directly to the visual spec blocks gives designers instant access to the correct files in context.1213

Quick answers

What is the minimum digital size for the USDC token logo?

The minimum digital size specified for the USDC token logo is 32px.9

What fonts are listed in the USDC brand guide?

The USDC typography section lists Baskervville WEB, ABC Monument Grotesk WEB, and ABC Monument Grotesk Mono WEB.141516

What font is used for the USYC wordmark?

The USYC wordmark is set in the Circular font.10

Reviewed on 25 September 2026. Request a correction · I built this

Similar brand centers

All brand guidelines →

Circle structures its documentation by separating corporate identity from specific product tokens like USDC and USYC. In contrast, Aave gathers its tokens, avatar characters, and best practices into a single guide, while Base focuses on broad system elements like Base Sans and motion principles alongside a central zip download.