charity: water brand guidelines
The charity: water brand guidelines outline core identity standards with dedicated pages for logos, typography, color, photography, and voice.
Freedam's take — I added charity: water's brand guidelines to the gallery because I appreciate how directly they structure their core creative assets. The site breaks everything down into dedicated pages for logo, color, typography, voice and tone, and photography. Instead of hiding key materials behind complex forms, they provide direct zip downloads for both their logo package and official brand typefaces right where you would expect them. It feels clean, purposeful, and focused on helping collaborators tell their story with consistency.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.charitywater.org
- Industry
- Non-profit
- Capabilities
- Downloads
- Tags
- typography, logo usage, color system, tone of voice, photography, font downloads, asset downloads
- Added
- Last checked
What I noticed
- The documentation is split across dedicated sections for Logo, Color, Typography, Voice & Tone, and Photography.12345
- The Logo page provides a direct download link for a zip archive containing brand logos.6
- The Typography page includes a direct download link for charity: water brand typefaces packaged as a zip file.7
Numbers refer to the screenshots above.
What I could not see
- The full content and specific visual rules within the color, voice and tone, and photography pages were not detailed in the capture.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
