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Optimism brand guidelines

Optimism provides a single-page brand portal featuring logos, token icons, the OP Mainnet symbol, and downloadable assets.

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Optimism guidelines: Optimism
Optimism Captured 18 Sep 2026 Captured manually

Optimism brand assets page presenting logos, token icons, and the core brand color with download links.

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Freedam's take

I like how Optimism keeps its brand hub focused and clear. The single-page layout gathers everything a builder needs without clutter, leading with the italicized wordmark, round OP Token, and square Avatar. There is a dedicated section for the OP Mainnet symbol, and the core Optimism Red is showcased as a bold swatch paired with a quick-copy hex code button. Each card includes its own download trigger alongside a global brand kit archive at the top. It delivers essential identity assets directly and without friction.

At a glance

Sections
Brand assets · Wordmark · Token & Avatar · OP Mainnet · Optimism Red
Downloads
ZIP
Tone
Direct, developer-oriented, and functionally focused.

What I noticed

  1. The brand page includes dedicated sections for Wordmark, Token & Avatar, OP Mainnet, and Optimism Red.1234
  2. A global download button provides a packaged brand kit archive, while individual download buttons accompany each asset card.567
  3. The Optimism Red color is presented in a large solid block featuring a copyable hex code button.8
  4. The layout focuses primarily on rapid utility for developers and ecosystem partners rather than comprehensive design theory.

Numbers refer to the screenshots above.

What I could not see

  • No typography specimens, type scale hierarchies, or font licensing details are visible on the page.
  • Motion principles, spacing guides, and application mockups were not captured.

Ideas to borrow

  1. Include one-click copyable hex codes directly on large color swatch displays to streamline asset extraction for creators.8

Quick answers

Where can I download the Optimism brand kit?

A global 'Download brand assets' link provides a ZIP archive containing the brand kit at the top of the page, and individual download buttons are provided on each asset card.567

What assets are included on the Optimism brand page?

The page includes the Optimism Wordmark, OP Token and Avatar icons, the OP Mainnet symbol, and the Optimism Red brand color.12349

Reviewed on 26 September 2026. Request a correction · I built this

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Optimism organizes its assets across a single-page list featuring distinct sections for its wordmark, token, avatar, and mainnet symbol. In contrast, Base provides a multi-section guide covering deeper systems like bespoke typography, motion presets, and messaging style rules.