OpenStack brand guidelines
OpenStack's brand guidelines outline trademark licensing criteria, partner tier badges, and blog conduct rules for community and commercial cloud ecosystem members.
Introduction page to OpenStack brand guidelines outlining commercial and non-commercial trademark usage policies.
OpenStack Powered logo licensing guidelines page showing sponsorship requirements, technical criteria, and next steps.
OpenStack brand portal page detailing requirements and instructions for licensing the OpenStack Compatible logo.
OpenStack brand guidelines page explaining how to license the OpenStack Expertise logo.
OpenStack Blog: Authors Code of Conduct documentation page.
Want a brand center like OpenStack’s?
Create your brand center with Freedam ↗Freedam's take
When I looked through OpenStack's brand area, I noticed right away how tightly it couples trademark policy with community tiers. Instead of typical visual spec sheets, the pages read like formal governance documentation. Everything is neatly separated between non-commercial community organizers and commercial ecosystem partners, with distinct programs like OpenStack Powered, OpenStack Compatible, and OpenStack Expertise. The badge previews carry prominent sample watermarks, requiring signed licenses and foundation sponsorships before anyone can use the actual assets. It feels thorough and protective, built primarily to safeguard a shared open-source trademark across hundreds of independent vendors.
At a glance
- Sections
- Branding · Trademark Policy · OpenStack Powered · OpenStack Compatible · OpenStack Expertise · Blog Code of Conduct
- Tone
- Formal legal and technical compliance tone focused on protecting community and commercial open-source trademarks.
What I noticed
- The brand documentation divides trademark usage into non-commercial community rules and signed commercial licensing requirements.1234
- Commercial programs like OpenStack Powered, Compatible, and Expertise display sample badges marked with a diagonal 'SAMPLE' watermark.567
- Licensing the specialized ecosystem logos requires specific OpenInfra Foundation sponsorship levels alongside technical verification criteria.89101112
- The blog code of conduct page states that blog content is licensed under Creative Commons Attribution Share-alike version 3 unported.13
Numbers refer to the screenshots above.
What I could not see
- No direct visual asset downloads, color codes, or typography specifications were visible on the captured pages.
- The full commercial license application forms and full trademark policy pages were not captured.
Ideas to borrow
Quick answers
Can I freely download and use the OpenStack Powered logo for commercial products?
No. Commercial use of the OpenStack Powered logo requires meeting foundation sponsorship levels, technical criteria, and requesting a signed Commercial Use Trademark License.148915
Under what license is OpenStack blog content published?
Content on the OpenStack blog is licensed under Creative Commons Attribution Share-alike version 3 unported.13
Reviewed on 25 September 2026. Request a correction · I built this
