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Zwift press and asset kit

Zwift provides a media kit hub within its newsroom featuring categorized packages for logos, virtual worlds, gameplay features, and lifestyle photography.

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Zwift press & asset kit: Media kits
Media kits Captured 16 Sep 2026

Media kits directory page from the Zwift newsroom featuring categorized asset collections.

Zwift press & asset kit: Zwift Brand Logos 5 Media kits
Zwift Brand Logos 5 Media kits Captured 16 Sep 2026
Zwift press & asset kit: Zwift Ride 2 Media kits
Zwift Ride 2 Media kits Captured 16 Sep 2026

Zwift newsroom media kits page featuring asset packages for Zwift Ride.

Zwift press & asset kit: Zwift Worlds 17 Media kits
Zwift Worlds 17 Media kits Captured 16 Sep 2026

Zwift newsroom media kits category page showcasing various Zwift Worlds environments.

Zwift press & asset kit: Gameplay 8 Media kits
Gameplay 8 Media kits Captured 16 Sep 2026

Zwift newsroom media kits page showcasing downloadable gameplay asset packs across various categories.

Zwift press & asset kit: Lifestyle 1 Media kit
Lifestyle 1 Media kit Captured 16 Sep 2026

Zwift newsroom media kit page providing downloadable lifestyle photography of indoor cycling setups.

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Freedam's take

I like how Zwift structures its press asset kits into clean packages tailored to specific media needs. Instead of dumping every asset into a giant folder, the media room groups imagery into clear buckets like gameplay features, virtual worlds, products, and brand logos. The lifestyle photography kit shows the full pack size up front alongside a batch zip download button. It also explicitly clarifies editorial usage boundaries right at the top of the collection. It is an orderly, transparent setup that makes retrieving relevant press imagery straightforward for journalists covering specific features.

At a glance

Sections
Zwift Ride · Zwift Brand Logos · Zwift Worlds · Gameplay · Lifestyle · Esports
Downloads
ZIP
Tone
A practical and organized corporate press room focused on categorized editorial asset downloads.

What I noticed

  1. The media kits directory organizes asset collections into categories including Zwift Ride, Zwift Brand Logos, Zwift Worlds, Gameplay, Lifestyle, and Esports.12
  2. Media kit category cards display package preview thumbnails alongside explicit file size indicators.345
  3. The lifestyle media kit provides a batch download option via an orange Download All (.ZIP) button and displays an overall file size badge of 43.9 MB.67
  4. The site footer indicates that the newsroom is powered by PR.co.8

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full download files or vector formats contained within the logo packages without downloading the archives.
  • Could not review the specific contents under the Zwift Brand Logos guidelines section as it was not expanded in detail.

Ideas to borrow

  1. Display explicit file size badges directly on asset kit cards so visitors know download volumes before opening packages.35

Quick answers

How can visitors download lifestyle photography?

Visitors can download the entire collection of 20 images using the orange 'DOWNLOAD ALL (.ZIP)' button on the Lifestyle kit page.79

What categories of brand logos are available?

The Zwift Brand Logos page includes sections for Wordmark, Vertical, Small Use, Horizontal, and Guidelines.1011121314

Are high-resolution print images available to journalists?

Higher-quality images for use in print are available upon request by contacting [email protected].1516

Reviewed on 25 September 2026. Request a correction · I built this

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