Zwift press and asset kit
Zwift hosts an organized press hub with downloadable media kits covering logos, gameplay screenshots, and product lifestyle imagery.
Freedam's take — I like how direct Zwift is with their press assets. When you browse into their media kits, everything is categorized clearly into practical packages like brand logos, Zwift Ride, gameplay imagery, and worlds. On the logo page, they break things down by lockup style, separating the wordmark, vertical, horizontal, and small-use variants, right alongside brand guidelines. The lifestyle section even tells you the download size up front and outlines clear editorial usage rules, giving press teams exactly what they need without extra noise.
- Type
- Press & asset kit
- Access
- Public
- Source
- news.zwift.com
- Industry
- Sports, Gaming & esports
- Capabilities
- Guidelines, Search
- Tags
- fitness, gaming, media kit, press, logos
- Added
- Last checked
What I noticed
- The logo kit divides assets into wordmark, vertical, small use, horizontal, and guidelines sections.123456
- The newsroom includes a dedicated search field for finding assets and stories.78
- The lifestyle media kit displays the total download file size directly in the page header.9
- The portal displays an explicit footer credit showing it is powered by PR.co.10
Numbers refer to the screenshots above.
What I could not see
- Full asset download files and detailed guidelines documents were not viewable from the captured evidence.
- Individual image resolutions and metadata details could not be inspected.
Ideas to borrow
- Teams can group press imagery around actual product contexts and features, like gameplay and hardware setups, so journalists find contextual visuals quickly.
Reviewed on 16 September 2026. Request a correction · I built this
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