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Steam brand guidelines

Steam's partner documentation outlines branding rules, legal attribution text, and download links for Steam, Steam Deck, and Early Access assets.

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Steam guidelines: Steam Branding Guidelines (Steamworks Documentation)
Steam Branding Guidelines (Steamworks Documentation) Captured 16 Sep 2026

Documentation page for Steam Branding Guidelines featuring usage rules, legal attribution text, brand assets, and printed materials examples.

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Freedam's take

I spent time reviewing Steam's branding page in the Steamworks documentation, and I appreciate its direct, utilitarian approach. Instead of a glossy marketing site, it presents practical requirements for developers publishing on the platform. I can see clear instructions for logo separation, boilerplate legal attribution copy, and packaging layouts for printed activation inserts. Direct download links offer PDF guides and EPS files for the main identity as well as Steam Deck and Early Access badges. It is a straightforward reference built specifically to keep partner materials consistent without any extra friction.

At a glance

Sections
Introduction · General Guidelines · Legal Attribution · Steam Subscriber Agreement (SSA) · Territory Restrictions · Steam® Brand Guidelines and Logos · Steam Deck™ Branding & Logos · Steam Early Access Branding Requirements · Steam Workshop Branding Guidelines · Steamworks printed materials examples
Downloads
PDF, EPS, ZIP
Tone
A practical, technical documentation hub focused on legal terms and partner integration rules.

What I noticed

  1. The documentation sets specific general rules covering logo separation and non-endorsement language.1
  2. Direct download links provide EPS and PDF assets for Steam, Steam Deck, Early Access badges, and printed insert examples.234567
  3. The page includes explicit legal attribution boilerplate text incorporating registered trademark symbol requirements.8
  4. An example layout illustrates how to format a printed Steamworks insert card for game activation.9

Numbers refer to the screenshots above.

What I could not see

  • I could not view the contents of the linked external PDF guideline documents or zip packages without downloading them.
  • Navigation depth beyond the visible left-hand tree under Sales and Marketing could not be explored.

Ideas to borrow

  1. Pair partner branding guidelines directly with downloadable example layouts for physical retail packaging inserts to clarify activation text requirements.1079

Quick answers

Where can I download Steam and Steam Deck logos?

Steam provides direct EPS logo files and PDF guideline downloads within their respective sections on the documentation page.2345

What assets are provided for Steam Early Access games?

The Early Access section displays two badge variants and offers a direct ZIP download containing the badge assets.611

Is there a template or guide for physical packaging inserts?

Yes, the printed materials section features an example layout for a disc insert card and provides a quick start guide PDF download.1079

Reviewed on 25 September 2026. Request a correction · I built this

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Steam delivers documentation with packaging insert layouts and EPS downloads, while DreamHack provides a visual guide with nine core colors and twelve approved pairings. G2 Esports focuses on club logo marks and hex swatches within a single page, contrasting with Steam's documentation covering partner badges for Steam Deck and Early Access.