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Team Liquid press and asset kit

Team Liquid's brand kit provides visual identity essentials, brand values, color palettes, and typographic pairings on a single page alongside a global partners directory.

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Team Liquid press & asset kit: Team Liquid
Team Liquid Captured 18 Sep 2026 Captured manually

Team Liquid brand kit displaying brand values, logo variants, color palette tiles, and typography specifications.

Team Liquid press & asset kit: Partners
Partners Captured 16 Sep 2026

Partners directory presenting Team Liquid's commercial and social impact sponsors.

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Freedam's take

I like how direct Team Liquid is with their brand kit. Everything sits cleanly on a single Webflow page, starting with core values like Pursuing Excellence and Inclusivity laid out in neat cards. Below that, you immediately see the asset system. Logos appear in horizontal, vertical, crest, and wordmark layouts with both light and dark previews. They also lay out primary, secondary, and special color tiles with hex codes, specify DM Sans alongside Kaneda Gothic, and link out to a complete brand guide and contact channels.

At a glance

Sections
Brand Values · Brand Assets · Logos · Colors · Typography · Get in Touch
Tone
Direct, modern, and structured visual identity presentation for an esports organization.

What I noticed

  1. The brand kit displays core values in distinct cards covering Pursuing Excellence, Humility, Integrity, Inclusivity, Curiosity, and Authenticity.1
  2. Logos are shown in both light and dark variations across Horizontal, Vertical, Crest, and Wordmark configurations.2
  3. Typography guidance specifies DM Sans for titles and body text and Kaneda Gothic for display statements.3
  4. Colors are arranged into solid tiles with hex values designated across primary, secondary, and special categories.4

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full contents of the linked external complete brand guide.
  • Could not verify individual downloadable file formats from the brand kit screen.

Ideas to borrow

  1. Pair concise visual identity tokens directly with dedicated contact routes for partnerships, media, and general inquiries on the same page.45

Quick answers

What fonts are used in Team Liquid's brand guidelines?

Team Liquid specifies DM Sans for titles and body copy, and Kaneda Gothic for display statements.3

What logo configurations does Team Liquid showcase?

Team Liquid displays light and dark variants across Horizontal, Vertical, Crest, and Wordmark configurations.2

Reviewed on 25 September 2026. Request a correction · I built this

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Team Liquid presents values, logo configurations, and typography specs on a single continuous page. By contrast, Fnatic structures its kit around individual PNG downloads and an archive button, while KRAFTON separates assets across CI, Overseas Corporations, and Studio sections.