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TBS Holdings brand guidelines

TBS Brand Design showcases the Japanese media group's brand identity, detailing logo construction, color palette, custom type, motion, sound, and creative development stories.

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TBS Holdings guidelines: TBS Brand Design
TBS Brand Design Captured 18 Sep 2026 Captured manually

The TBS Brand Design page presenting logo geometry, color values, typography, sonic branding, and numbered project columns.

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Freedam's take

I really enjoy how TBS Holdings frames their identity on this page. Instead of feeling like a dry set of corporate rules, the site feels like an open design journal. They walk you through the precise angles of their logo, the reasoning behind TBS Blue, their custom typography, and even their sonic branding with an embedded video. The series of behind-the-scenes column articles gives wonderful context to the entire redesign process. It treats brand standards as living creative work rather than just compliance.

At a glance

Sections
LOGO · COLOR · FONT · MOTION · SOUND · PHOTO · WORKS · COLUMN · DESIGN CENTER
Tone
Reflective, editorial, and storytelling-driven presentation of corporate identity.

What I noticed

  1. The logo section illustrates construction angles showing 66.6 degrees and 23.4 degrees across a blue background grid.1
  2. The color area presents TBS Blue accompanied by RGB values alongside vertical accent swatches in green, yellow, orange, pink, and red.2
  3. Sonic branding is highlighted through an embedded YouTube video demonstrating the brand sound.3
  4. A dedicated column section displays fourteen numbered articles documenting aspects of the rebranding project.456

Numbers refer to the screenshots above.

What I could not see

  • No downloadable asset packages or raw font files were visible on the captured page.
  • Internal article pages linked from the numbered column entries were not captured.

Ideas to borrow

  1. Publishing an editorial column series alongside core identity specs helps external audiences and staff understand the creative journey behind the brand.4

Reviewed on 25 September 2026. Request a correction · I built this

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