TBS Holdings brand guidelines
TBS Holdings presents its corporate identity system through comprehensive sensory guidelines and behind-the-scenes editorial design columns.
Freedam's take — I really enjoy how TBS Holdings presents their brand design story. Rather than handing down dry rules, the portal walks through core sensory elements like custom fonts, motion graphics, photography by Hideaki Hamada, and original sound design. What stands out to me is the extensive column section. Seeing numbered behind-the-scenes stories on topics like font creation with Type Project, office renovations, and sonic branding makes the entire identity feel alive and crafted by real humans.
Details
- Type
- Guidelines
- Access
- Public
- Source
- tbsholdings.co.jp
- Industry
- Media & entertainment
- Capabilities
- Guidelines, Asset browsing
- Tags
- audio branding, motion design, typography, photography, editorial, color system
- Added
- Last checked
What I noticed
- The portal navigation organizes brand elements into sections including Logo, Color, Font, Motion, Sound, Photo, Works, Column, and Design Center.123456789
- The identity includes an original custom typeface developed with Type Project.1011
- Original sound design and branded motion graphics are presented as core identity components alongside photography by Hideaki Hamada.12131415
- The site features a serialized column documenting the rebranding process, team members, and internal renovations.161718
Numbers refer to the screenshots above.
What I could not see
- Only the primary brand design index page was captured; detailed subpages for each navigation item were not viewed.
Ideas to borrow
- Accompanying brand identity standards with serialized editorial articles demystifies creative decisions and fosters internal appreciation for the brand.
Reviewed on 18 September 2026. Request a correction · I built this
