KRAFTON press and asset kit
KRAFTON hosts a multilingual brand resource directory providing direct downloads for corporate identity files and studio guidelines.
Freedam's take — I love when parent companies simplify access to all their subsidiary assets without overcomplicating things. KRAFTON arranges its brand resource hub into distinct sections for corporate identity, overseas entities, and independent studios like Bluehole and PUBG. Instead of making you click through endless subpages, everything is organized as immediate downloads right alongside the respective guidelines. You get the logos packaged in archives alongside external guideline documents in both English and Korean versions. It is functional, clean, and gets out of your way quickly.
Details
- Type
- Press & asset kit
- Access
- Public
- Source
- krafton.com
- Industry
- Gaming & esports
- Capabilities
- Downloads
- Tags
- multilingual, multibrand, pdf downloads, asset downloads, brand architecture
- Added
- Last checked
What I noticed
- The page organizes downloads under CI, Overseas Corporations, and Studio sections.123
- Direct downloads are provided for zip logo files and PDF brand guidelines across individual studios.4567
- The brand center provides localized navigation options in Korean, English, Chinese, and Japanese.891011
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the visual contents of the downloadable PDF guidelines or zip archives.
- No in-browser asset search or interactive guideline viewer was captured.
Ideas to borrow
- Parent organizations can bundle individual studio logo archives alongside dedicated guideline PDFs on a single index page for quick partner access.
Reviewed on 18 September 2026. Request a correction · I built this
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