Kong brand guidelines
Kong provides a straightforward brand page outlining usage rules alongside downloadable brand guideline documentation and press asset packages.
Freedam's take — I like how Kong keeps their brand hub lightweight and practical directly within the main corporate site. Instead of building an elaborate interactive identity portal, they organize essential legal and usage guidance right on the page, paired with direct downloads for their comprehensive brand guidelines document and press kit archive. The clear topic breakdown covers everything from sales collateral and publications to merchandise and linking standards. It is a no-nonsense setup that gives external teams, press, and partners straightforward rules and immediate access to primary assets without unnecessary navigation barriers.
Details
- Type
- Guidelines
- Access
- Public
- Source
- konghq.com
- Industry
- Technology
- Capabilities
- Guidelines, Asset browsing, Downloads, Templates
- Tags
- pdf downloads, asset downloads, legal & trademark, merchandise, advertising, webflow
- Added
- Last checked
What I noticed
- The branding page offers direct downloads for a Brand Guidelines PDF and a Brand Assets zip package.12
- Specific usage guidelines are categorized on-page across general use, advertising, educational materials, products, linking, and merchandise.345678
- Kong's public site pages and event hubs are built using Webflow.9101112
- The brand documentation favors static downloadable documents over interactive in-browser component inspectors.
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the internal contents of the downloadable Brand Guidelines PDF or the press kit archive.
- Could not view individual color palettes, typography specifications, or logo spacing diagrams on the web page.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
