Kong brand guidelines

Freedam's take

I like how Kong keeps their brand portal direct and focused. Instead of burying essential files behind complicated portals, the page immediately presents cards for the brand guidelines PDF and the press kit archive. The guidelines clearly walk through everyday usage scenarios, from advertising and merchandise to educational materials and web links, even detailing the required disclaimer text for instructional guides. Framed by high-contrast neon yellow accent panels and a distinctive 3D rendered wordmark in the footer, it delivers legal and usage rules in a clean, very accessible package.

At a glance

Sections

Kong Brand · Brand Guidelines · Brand Assets · Use of brand elements · General · Advertising & Promotional Materials · Education and Instruction · Products, Websites, Names and Logos · Linking to Kong · Merchandise

Downloads

PDF, ZIP

Tone

Formal and policy-oriented with bold neon accent panels.

What I noticed

1. Kong offers direct download links for a brand guidelines PDF and a press kit zip archive.¹²
2. The branding page outlines usage rules categorized into General, Advertising, Education and Instruction, Products, Linking, and Merchandise.³⁴
3. The brand documentation specifies mandatory disclaimer copy for educational and instructional usage.⁵
4. The footer includes a three-dimensional rendered Kong logo wordmark lying flat.⁶

Numbers refer to the screenshots above.

Ideas to borrow

1. Teams can pair packaged guideline downloads with plain-text on-page legal and usage rules to keep policies immediately visible without opening files.¹⁴

Quick answers