Unreal Engine brand portal
Unreal Engine's brand portal provides detailed asset guidelines, legal requirements, and specific viewport sizing rules for logos and splash screens.
Unreal Engine brand hub homepage displaying navigational cards for brand usage and hero artwork.
Logo guidelines detailing horizontal and vertical lockups, clear space, minimum size, and prohibited uses.
Splash screen specifications outlining viewport sizing, multi-logo layouts, animated logo rules, and customizations.
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I spent time exploring the Unreal Engine brand portal, and I appreciate how deeply it tailors guidance to its medium. Rather than just offering generic asset downloads, the documentation directly tackles the technical realities of interactive projects. I particularly like the dedicated splash screen rules, which walk developers through viewport proportions for landscape and portrait screens, multi-logo order, and even approved in-engine customizations like re-rendering with visual effects. The comparison diagram showing the pre-2023 mark against the current design is also a thoughtful touch that keeps partner implementations aligned.
At a glance
- Sections
- Home · About the brand · Visual identity · Content & legal · Submit assets · Brand Library
- Tone
- Technical, precise, and developer-oriented guidance focused on practical engine integration and trademark compliance.
What I noticed
- The portal runs on Frontify and organizes top-level navigation into Home, About the brand, Visual identity, Content & legal, Submit assets, and Brand Library.12
- The logo guidelines feature a visual comparison contrasting the deprecated pre-2023 mark with the current 2023-present logo.3
- Clear space for the logo is measured using the full height of the icon symbol around the lockup.4
- Splash screen rules specify logo sizing at 50% total height for landscape viewports and 33% total width for portrait viewports.5
Numbers refer to the screenshots above.
What I could not see
- No screen description or visible content was captured for page 4 (Asset markers).
- Specific downloadable file formats could not be confirmed beyond the presence of download buttons.
Ideas to borrow
- Documenting acceptable dynamic customizations, such as in-game scene placement or re-rendering marks with engine visual effects, gives technical partners creative flexibility without breaking legal guidelines.6
Quick answers
Where can developers review rules for engine splash screens?
The splash screen section outlines static and animated logo requirements, multi-logo layout order, legal attribution notices, and allowed customizations.789106
What is the minimum clear space required around the Unreal Engine logo?
The clear space must equal the full height of the icon symbol around the entire lockup.4
Reviewed on 25 September 2026. Request a correction · I built this
Similar brand centers
All brand portals →While Unity hosts downloadable asset kits via Box links within zeroheight, Unreal Engine organizes documentation and direct downloads inside a Frontify portal. Unlike Godot Engine, which provides a straightforward press kit with direct SVG and PNG download links, Unreal Engine specifies complex screen rules including animated video requirements and viewport height proportions.
