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Unity brand guidelines

Unity's Brand Studio provides structured design guidelines, copywriting rules, and direct downloadable asset kits hosted via zeroheight.

Freedam's take — I spent some time looking through Unity's Brand Studio, built on zeroheight. The portal organizes their identity cleanly, spanning copywriting, web guidelines, and core brand assets. In their downloads section, you find dedicated packages for the primary logo, community lockups like Made with Unity, and sub-brands, hosted through direct cloud storage links. I noticed their sidebar retains references to both older and newer download collections, which hints at how live brand transitions often require supporting legacy assets while rolling out an update. It feels practical, utilitarian, and directly focused on giving creators what they need.

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Details
Type
Guidelines
Access
Public
Source
design.unity.com
Industry
Technology, Gaming & esports
Capabilities
Guidelines, Asset browsing, Search, Downloads, Templates
Tags
asset downloads, editorial guidelines, logo usage, brand architecture, search, zeroheight
Added
Last checked
Unity guidelines: Brand Studio
Brand Studio Captured 16 Sep 2026
Unity guidelines: Brand
Brand Captured 18 Sep 2026 Captured manually
Unity guidelines: Templates
Templates Captured 18 Sep 2026 Captured manually
Unity guidelines: Color
Color Captured 18 Sep 2026 Captured manually
Unity guidelines: Photography
Photography Captured 18 Sep 2026 Captured manually

What I noticed

  1. The portal is built on zeroheight and includes integrated search capability.1234
  2. Main navigation covers Overview, Brand, Copywriting, Web, and Requests.56789
  3. Asset downloads offer zip archives hosted on Box for the main logo, sub-brands, and program marks.10111213
  4. The sidebar navigation explicitly categorizes both current assets and legacy materials labeled as old.14151617

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of the Copywriting, Web, or Requests sections.
  • Could not inspect the full expanded asset library or individual guidelines pages beyond the downloads list.

Ideas to borrow

  1. Maintain a clearly labeled legacy section for older marks during long-term identity transitions so teams can still retrieve necessary archive files.

Reviewed on 18 September 2026. Request a correction · I built this

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