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ESL FACEIT Group brand portal

The ESL FACEIT Group brand portal brings together brand toolkits and asset libraries for ESL, DreamHack, FACEIT, and individual gaming tournament properties.

Freedam's take — I like how cleanly the ESL FACEIT Group portal brings together several large gaming ecosystems under one roof. The platform houses dedicated toolkits for ESL, DreamHack, and FACEIT alongside the overarching group brand identity. Looking through the navigation, you can see how deeply they break down specific tournament brands, from Intel Extreme Masters to Snapdragon Pro Series. They also provide everyday company assets like presentation decks and wallpapers directly in the group section. It feels like an organized hub built to keep an expansive portfolio consistent across many moving parts.

Visit ESL FACEIT Group's brand center ↗
Details
Type
Brand portal
Access
Public
Source
brand.eslfaceitgroup.com
Industry
Gaming & esports
Capabilities
Guidelines, Asset browsing
Tags
multibrand, brand architecture, presentation templates, print & stationery, event branding, asset downloads, frontify
Added
Last checked
ESL FACEIT Group brand portal: EFG Brand Portal
EFG Brand Portal Captured 15 Sep 2026
ESL FACEIT Group brand portal: ESL Brand Playbook
ESL Brand Playbook Captured 15 Sep 2026
ESL FACEIT Group brand portal: EFG Brand Portal
EFG Brand Portal Captured 15 Sep 2026
ESL FACEIT Group brand portal: The ESL FACEIT Group
The ESL FACEIT Group Captured 15 Sep 2026

What I noticed

  1. The portal runs on Frontify.12345
  2. The portal separates guidelines into distinct toolkits for the corporate group, ESL, DreamHack, and FACEIT.678910
  3. The ESL Brand Playbook provides sub-brand sections for individual competitive circuits including Intel Extreme Masters, ESL One, and Snapdragon Pro Series 2024.11121314
  4. Corporate resources include templates for PowerPoint and Google Slides as well as letterheads and wallpapers.151617

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect actual asset download mechanics or file formats beyond navigation labels.
  • Search functionality was not observed in the captured views.

Ideas to borrow

  1. Teams managing house-of-brands portfolios can organize individual tournament and event guidelines directly under their respective parent brand playbooks.

Reviewed on 18 September 2026. Request a correction · I built this

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