Travel, tourism and hospitality brand guidelines examples

Brand portals across travel and hospitality maintain consistency by offering media downloads and design specifications, yet their functional scopes vary widely. Many locations serve working media and commercial partners, while others supply comprehensive public toolkits for entire regions. For instance, Airbnb organizes downloadable high-resolution photography into categories like Experiences and Guests directly within its newsroom. Meanwhile, Destination Canada indexes regional tourism entities across national, provincial, and municipal tiers alongside narrative pillars such as Naturally warm and Humbly Confident. Transit operators like SAS Scandinavian Airlines highlight detailed visual identity updates, introducing an Electric Blue shade alongside its Scandinavian New typeface. Other hubs target cultural promotion, such as Finland, which distributes downloadable presentations covering traditions like sauna and food culture to help audiences share regional stories.