New Zealand Story brand portal
New Zealand Story Toolkit is a brand portal providing accessible imagery, video footage, and infographics to promote New Zealand offshore.
Freedam's take — When I looked through the New Zealand Story Toolkit, I was struck by its direct purpose. It offers free resources specifically gathered to promote the country abroad. Rather than burying creative assets behind deep corporate structures, the portal keeps navigation lean with clear paths to search and view materials like photography, video footage, brand videos, and infographics. The entire setup feels built for external partners who just need the right creative to tell a consistent story without unnecessary friction.
Details
- Type
- Brand portal
- Access
- Public
- Source
- toolkit.nzstory.govt.nz
- Industry
- Travel & hospitality, Public sector
- Capabilities
- Search
- Tags
- media library, photography, video library, data visualization, search
- Added
- Last checked
What I noticed
- The site provides free resources specifically intended to promote New Zealand offshore.12
- The portal organizes digital assets using URL tags such as Image, Video Footage, Brand Video, and Infographic.3456
- The platform displays a footer attribution indicating it is powered by Brandkit.7
- The primary navigation remains stripped back across pages to focus attention on asset search and authentication.
Numbers refer to the screenshots above.
What I could not see
- Full asset download workflows and specific file formats were not visible without authentication.
- Brand guidelines documentation was not observed.
Ideas to borrow
- Organize asset categories directly into accessible tag-based views so users can quickly filter media types like footage and infographics.
Reviewed on 18 September 2026. Request a correction · I built this
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