New Zealand Story brand portal
The New Zealand Story Toolkit is a brand portal offering searchable photography, video footage, brand videos, and infographics to promote New Zealand offshore.
Home page of the New Zealand Story brand toolkit offering free resources to promote New Zealand offshore.
Digital asset library search page for New Zealand Story displaying downloadable video, image, document, and infographic files.
New Zealand Story brand toolkit image library displaying a searchable grid of photography assets.
New Zealand Story brand toolkit digital asset library filtered for video footage.
Brand video asset library page from the New Zealand Story toolkit featuring searchable video content.
Asset library page of the New Zealand Story Toolkit displaying downloadable infographic graphic cards with filtering and search options.
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I spent time exploring the New Zealand Story Toolkit, and I appreciate how clearly it presents promotional media for offshore use. The homepage immediately lays out content areas like the Investment Story, Agritech Story, and Māori Partnership Story. As you move into the asset library, the filter pills make jumping across categories like images, footage, brand videos, and infographics straightforward. Each asset card exposes helpful production details up front, including pixel resolution, file size, and video run time. It feels like an organized, practical repository built to help storytellers share a unified picture of the country.
At a glance
- Sections
- Brand New Zealand · Toolkit · FernMark · Stories · About
- Downloads
- Image, Video
- Tone
- A welcoming and practical government brand toolkit designed to supply media resources that represent New Zealand globally.
What I noticed
- The homepage categorizes storytelling areas into themes including New Zealand's Values, Māori Partnership Story, Agritech Story, and Talent Attraction and Recruitment.1
- The digital asset library provides quick category filters for Images, Footage, Brand Videos, Infographics, Presentations, Research, and How-to guides alongside dropdowns for Sector, Language, and Content Type.23
- Asset cards in the search results display technical file details including filename, asset ID, media format, file size, pixel resolution, and video duration.4567
Numbers refer to the screenshots above.
What I could not see
- Brand guidelines and usage rules could not be viewed from the captured screens.
- Actual asset download mechanisms or permission gates could not be seen without an account login.
Ideas to borrow
- Grouping promotional digital assets by industry narratives like Agritech and Food and Beverage helps external partners quickly locate relevant storytelling materials.1
Quick answers
Reviewed on 26 September 2026. Request a correction · I built this
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