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New York University brand guidelines

New York University's brand guidelines provide comprehensive identity standards, campus lockups, and practical everyday templates for university staff and communicators.

Freedam's take — I like how pragmatic the NYU brand guidelines feel within their larger university website. Rather than tucking identity rules away in an isolated design portal, they sit under employee resources with clear pathways for different audiences like writers and designers. I appreciate the direct access to practical tools, covering Google Workspace setups, Zoom backgrounds, and Canva social layouts alongside comprehensive logo lockups for degree-granting campuses and schools. They even include links to request fresh templates and submit work for feedback, making the guidelines feel like a collaborative service.

Visit New York University's brand center ↗
Details
Type
Guidelines
Access
Public
Source
nyu.edu
Industry
Education
Capabilities
Guidelines, Asset browsing, Search, Downloads, Templates
Tags
logo usage, brand architecture, presentation templates, social media, print & stationery, comprehensive
Added
Last checked
New York University guidelines: NYU Brand Guidelines
NYU Brand Guidelines Captured 15 Sep 2026
New York University guidelines: All-University Logos
All-University Logos Captured 15 Sep 2026
New York University guidelines: Creating Messaging and Visual Assets
Creating Messaging and Visual Assets Captured 15 Sep 2026
New York University guidelines: Document Templates
Document Templates Captured 15 Sep 2026
New York University guidelines: Skip to content
Skip to content Captured 15 Sep 2026
New York University guidelines: Introduction
Introduction Captured 15 Sep 2026

What I noticed

  1. The guidelines include dedicated sections tailored for different roles, specifically identifying communicators, writers, and designers.123
  2. The portal organizes logo downloads and lockups across university-wide marks, degree-granting campuses like Abu Dhabi and Shanghai, individual schools, and offices.456789
  3. A dedicated templates page provides assets for Google Workspace, Zoom, Canva social media, email, and stationery.1011121314
  4. The presence of submission and request options indicates a strong emphasis on active governance and ongoing internal support.1516

Numbers refer to the screenshots above.

What I could not see

  • Could not view full template files or Google Drive contents without external access.
  • Could not inspect content requiring an employee login.

Ideas to borrow

  1. Provide a template request workflow directly inside the brand toolkit so teams can ask for new asset formats as practical needs emerge.16

Reviewed on 18 September 2026. Request a correction · I built this

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