Air Greenland Group brand guidelines

Freedam's take

I like how clear and focused this landing portal is. Air Greenland Group manages several distinct travel and hospitality entities, and this hub organizes them immediately on the front page. Rather than bundling every brand into one sprawling document, it presents a bold grid of red cards, each featuring the respective entity's dot-pattern mark and lowercase wordmark. It makes routing straightforward whether you need rules for the airline, a hotel, or an excursion service. The layout is clean and simple, keeping the multi-brand architecture accessible right from the entrance.

At a glance

Sections

Design guidelines & material · AIR GREENLANDS OFFICIAL DESIGN GUIDE · CONTACT US

Tone

A clean, functional multi-brand directory providing immediate pathways to individual group member guidelines.

What I noticed

1. The portal introduces a primary heading titled 'Design guidelines & material – Air Greenland Group' followed by an introductory overview.¹²
2. The front page features a two-by-three grid of red cards linking to guidelines for six group brands: air greenland group, air greenland, arctic excursions, greenland travel, hotel arctic, and world of greenland.³
3. Each member brand card displays a unique white dot-pattern icon alongside its lowercase wordmark against a red background.⁴
4. The site structure uses a front-door directory model to separate distinct subsidiary identities rather than nesting them all in a single document.

Numbers refer to the screenshots above.

Ideas to borrow

1. Group multi-brand portfolios on a unified landing page using consistent color-blocked cards that highlight each subsidiary's custom symbol.³⁴

Quick answers