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Acumen brand guidelines

Acumen presents a practical single-page brand hub covering core identity rules, typography fallbacks, social assets, and downloadable guidelines.

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Acumen guidelines: Acumen 2023 Brand Guidelines
Acumen 2023 Brand Guidelines Captured 15 Sep 2026

Acumen brand assets page showing navigation, logo downloads, typography standards, messaging, and FAQ sections.

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Freedam's take

I like how Acumen brings everyday collateral straight onto the brand page. Alongside the standard core logos and palettes, I found ready assets for Zoom backgrounds, LinkedIn banners, and stationery. The typography guidance also acknowledges real-world workflows by specifying fallbacks for Google Docs, Word, and Outlook rather than pretending everyone will have the primary face installed. They also link out directly to a full guidelines document hosted on Google Drive, keeping the web layout focused on what people need quickly while offering the complete reference in one click.

At a glance

Sections
Brand Assets · Logo · Color · Font · Photography · Presentations · Stationery · Zoom backgrounds · Linkedin banners · Messaging · FAQ's
Downloads
PDF
Tone
Direct, structured, and focused on practical utility for staff and partners.

What I noticed

  1. The identity system specifies Gellix as the primary typeface while defining system fallbacks for Google Suite, Outlook, and Microsoft Office.1
  2. The page includes dedicated sections for digital workspace assets such as Zoom backgrounds and LinkedIn banners.23
  3. A direct button links to a downloadable guidelines file hosted on Google Drive.45
  4. Sub-brand marks for Acumen Regions and Acumen Academy are presented alongside the main vertical and horizontal lockups with individual download buttons.6

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full contents of the linked external Google Drive guidelines document or the photo library destination.

Ideas to borrow

  1. Providing clear system font substitutes for standard office suites prevents arbitrary typography choices across everyday communications.1

Quick answers

What primary font does Acumen use?

Acumen specifies Gellix as its primary brand font, alongside Lexend for Google Suite, Arial for Outlook, and Century Gothic for Word and PowerPoint.1

Where can the complete Acumen brand guidelines be downloaded?

A 'Download Guidelines' button links to a guideline document hosted on Google Drive.45

Reviewed on 25 September 2026. Request a correction · I built this

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