Lufthansa brand guidelines
Lufthansa's brand guidelines portal details identity systems, technical logo construction, typography rules, and multi-system color specifications.
Lufthansa Brand Management Online homepage showing navigation cards for guidelines, templates, media library, and design support.
Brand elements page highlighting logo rules, primary color swatches, color value tables, and typography specimens.
Logo guidelines page showing proportional measurements, protective clear space, and specific geometry for the small crane icon.
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I spent time exploring Lufthansa's brand portal on Frontify, and I appreciate how systematically the airline documents its visual elements. The documentation clearly separates the crane emblem from the wordmark, even providing a specialized small crane variant with adjusted ring thickness and wing spacing. The color system spans everything from LH Deep Blue swatches down to cross-system values like RAL and NCS, accompanied by an Adobe swatch exchange file. Watching how the site organizes operational guidance alongside digital guidelines and typography rules makes it feel grounded in real-world application.
At a glance
- Sections
- Unsere Marke · Guidelines · Design Support · Brand Hub · Markenelemente · Templates · Media Library
- Downloads
- .ase
- Tone
- Rigorous, structured technical design documentation focused on precision and consistency across aviation touchpoints.
What I noticed
- The logo specifications detail a small crane icon variant with a thicker ring, wider wing gaps, and a bolder body.1
- Color tables provide HEX, RAL, NCS, RGB, CMYK, and Pantone values alongside an available .ase color palette download.23
- Typography guidance features specimen displays for LufthansaHead and LufthansaText typefaces with accompanying CSS font-family code snippets.45
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the Media Library or Templates sections beyond their hub link cards.
- Could not inspect the linked Yes Playbook, Digital Design Guide, or Identity at Airports manuals.
Ideas to borrow
- Documenting dedicated small-scale optical variants for icons helps maintain visual clarity across constrained digital and physical touchpoints.1
Quick answers
Does Lufthansa offer a downloadable color palette file?
Yes, an RGB color palette file is provided for download in .ase format on the brand elements page.3
Reviewed on 26 September 2026. Request a correction · I built this
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All brand guidelines →Lufthansa organizes its portal around technical markenelemente rules and crane variants. In contrast, Air Greenland Group routes visitors across six member brand guides, while Volotea organizes its identity into touchpoints like Onboard Experience and Airports alongside office templates.
