Every brand guidelines
Every's brand guidelines site features an editorial overview, comprehensive logo rules, clearspace metrics based on the Signifier typeface, and partner lockup systems.
Home page featuring the Every identity guidelines manifesto with handwritten annotations, section index, and founders' letter link.
Logo guidelines overview highlighting logo scaling steps, co-branded partnership tiles, and script 'E' icon usage.
Logo section detailing scaling across six sizes, clearspace measurements, and an eight-color grid of partnership lockups.
Logo on color guidelines displaying dark and light background contrast variations alongside mobile app avatar mockups.
Logo scaling documentation showing the wordmark across decreasing sizes and clearspace dimensions based on Signifier's 'E'.
Clearspace rules detailing spacing around the Every logo alongside creator partnership blocks and icon guidelines.
Freedam's take
I really appreciate the warm, editorial feel Every brings to their identity guidelines. Opening with an annotated manifesto statement instantly sets a thoughtful tone that feels like reading an essay rather than a technical manual. As I explored the logo documentation, I liked how they ground their clearspace directly in the typography, using the cap height and width of Signifier's 'E' to anchor the spacing. The system balances this typographic discipline with playful personality, pairing the formal wordmark alongside an expressive script 'E' avatar across colorful partner lockups and clean mobile mockups.
At a glance
- Sections
- Logo & Icon · Typography · Color · Publications · System · In Use
- Downloads
- SVG
- Tone
- An editorial, typographic guide blending disciplined clearspace rules with sketched, handwritten annotations.
What I noticed
- The introductory home page includes a manifesto statement accented with handwritten-style annotations and circling.1
- Clearspace requirements around the wordmark are defined using the cap height and width of Signifier's 'E'.234
- The Logo Scaling section demonstrates the Every wordmark stepped down across six descending sizes.56789
- The site provides a direct download button for the Every logo in SVG format.1011
Numbers refer to the screenshots above.
What I could not see
- I could not view the full contents of the Typography, Color, Publications, System, or In Use sections as they were not captured.
- I could not inspect whether additional downloadable asset formats beyond SVG are provided.
Ideas to borrow
Quick answers
Reviewed on 26 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →Every structures its guidelines around an editorial manifesto and typography-based clearspace metrics using Signifier's 'E', whereas Getty Images provides a zeroheight portal that outlines motion video rules and prohibits fused partner lockups. Meanwhile, Apple Music relies on collapsible accordion panels covering sub-brands like Apple Music Classical and Shazam.
