Volotea brand guidelines
Volotea provides airline brand identity guidelines, design tokens, and downloadable assets organized by operational touchpoints and digital components.
Homepage of the Volotea brand guidelines portal featuring an aircraft hero banner and section cards.
Downloads index page presenting asset categories including logotype, vichy pattern, and corporate files.
Introduction page of the brand strategy section outlining conceptual fundamentals.
Getting started page within the brand identity section detailing verbal and visual asset categories.
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I like how clear Volotea makes their airline touchpoints right from the main navigation. Instead of just offering the usual digital design tokens, they explicitly carve out dedicated sections for the onboard experience and airports. The brand identity branch breaks down core elements like their signature vichy pattern and sound logo alongside the expected typography and logotype rules. Everything is organized cleanly in zeroheight, and having a dedicated downloads hub with cards for office templates like PowerPoint and Word makes daily asset retrieval very straightforward.
At a glance
- Sections
- BRAND STRATEGY · BRAND IDENTITY · ONBOARD EXPERIENCE · AIRPORTS · DOWNLOADS · COMPONENTS
- Downloads
- PowerPoint, Word, Excel
- Tone
- Functional and structured documentation tailored for operational and visual brand consistency.
What I noticed
- The top-level navigation includes dedicated sections for Onboard Experience and Airports alongside core brand guidelines.1
- The brand assets section includes distinct categories for a Vichy Pattern and a Sound Logo.23
- The downloads section groups downloadable assets into eight categories, including corporate templates showing PowerPoint, Word, and Excel icons.45
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the Onboard Experience, Airports, or Components pages.
- Could not inspect the exact file download formats or font licensing terms within individual asset category pages.
Ideas to borrow
- Structuring top navigation around real-world customer journey stages, such as onboard and airport environments, grounds brand guidelines in operational reality.1
Quick answers
What categories of assets are available for download?
Downloads are organized into Logotype, Vichy Pattern, Typography, Photos, Illustrations, Icons, Sound Logo, and Corporate office files.45
What corporate document formats are indicated?
The Corporate download category displays icons for PowerPoint, Word, and Excel files.5
Reviewed on 25 September 2026. Request a correction · I built this
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