Munich Tourism brand guidelines
Munich Tourism presents a structured brand guide organizing visual identity, media channels, internal workflows, and assets behind a persistent sidebar navigation.
Home page of the Einfach München styleguide featuring a sidebar navigation and a grid of brightly colored content tiles.
Corporate design overview page for Munich tourism brand guidelines with an index of core design elements.
Downloads page header of the einfach MÜNCHEN brand guide showing a patterned banner of red hearts.
Internal section overview page from the einfach MÜNCHEN style guide showing workflow categories and links.
Digital media overview page from the einfach MÜNCHEN styleguide featuring categorized navigation boxes.
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I like how clear and structural this guide feels right from the start. Munich Tourism organizes their Einfach München system with a permanent sidebar alongside bright, color-coded index cards. What caught my eye is the dedicated Intern section, which documents production phases, quality checks, and approvals rather than hiding them away. The media breakdowns are just as thoughtful, giving podcasts, itineraries, and city dressing their own dedicated space next to classic digital banners and print collateral. It feels pragmatic and thoroughly mapped out for working teams.
At a glance
- Sections
- Corporate Identity · Corporate Design · Analoge Medien · Digitale Medien · Intern · Downloads
- Tone
- Structured, systematic, and operational documentation designed for civic and tourism communications.
What I noticed
- The portal uses a persistent left-hand navigation sidebar that indexes main areas including Styleguide, Corporate Identity, Corporate Design, Analoge Medien, Digitale Medien, Intern, and Downloads.123
- The Corporate Design overview organizes rules into six distinct cards covering Logo, Typografie, Farben, Strukturen, Icons, and Bildsprache.45678910
- An internal workflow section maps out step-by-step procedures for Produktion, Qualitätssicherung, Freigabe, Präsentation, and Templates.111213141516
- The home page relies on vibrant color-blocked tiles to quickly differentiate between brand identity, media execution, and internal operations.1718
Numbers refer to the screenshots above.
What I could not see
- Individual asset file formats and direct download buttons could not be inspected because the downloads page requires registration.
- Internal pages within specific media formats like podcasts and itineraries were not captured.
Ideas to borrow
Quick answers
Reviewed on 25 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →Munich Tourism divides its documentation into practical media formats and an internal production workflow covering approval and quality assurance. In contrast, Destination Canada centers its site around narrative pillars and indexes regional tourism libraries across provincial and territorial bodies.
