Munich Tourism brand guidelines
Munich Tourism's styleguide provides structured brand rules covering core design, analog and digital media, internal production workflows, and asset downloads.
Freedam's take — I like how Munich Tourism structures their brand portal around clear media separations. Rather than dumping everything together, they break their work into analog and digital categories alongside a dedicated internal section. The digital section covers everything from websites to audio and itineraries, while the internal area documents production steps, quality assurance, and approvals. The download area directs users to register before accessing assets like logos, icons, and videos. It feels like a very orderly, pragmatic way to run a city tourism system.
Details
- Type
- Guidelines
- Access
- Public
- Industry
- Travel & hospitality, Public sector
- Capabilities
- Guidelines, Downloads, Templates
- Tags
- gated access, asset downloads, presentation templates, social media, audio branding, comprehensive
- Added
- Last checked
What I noticed
- The guide splits application guidelines into analog media and digital media sections.12
- The digital media section covers website, audio, video, social media, banners, and itineraries.345678
- The internal section outlines production, quality assurance, sign-off, presentations, and templates.910111213
- Asset downloads require user registration or login.14
Numbers refer to the screenshots above.
What I could not see
- Content behind the download registration step could not be viewed without an account.
- The full detail of analog media guidelines was not captured in the evidence.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
