monday.com brand guidelines
The monday.com brandbook provides accessible identity guidelines, downloadable type families, logo assets, and distinct sections for its core product suite.
Freedam's take — I really enjoy browsing brand systems that embrace character, and monday.com gives their mascot, The monday Llama, a dedicated spot right in the primary navigation alongside the logo and typography. Built cleanly on Webflow, the brandbook balances foundational identity guidelines with dedicated sections for specific product suites like Work Management and CRM. Everything feels directly actionable, offering clear zip packages for their logo kit and primary type families including Poppins and Figtree.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand-monday.com
- Industry
- Technology
- Capabilities
- Guidelines, Downloads
- Tags
- typography, font downloads, asset downloads, brand architecture, brand story, playful, webflow
- Added
- Last checked
What I noticed
- The website includes a dedicated navigation item for 'The monday Llama' mascot.12
- The typography page provides downloadable font family archives for Poppins and Figtree with Noto Sans Hebrew.34
- The site is built using Webflow.5678910
- Core brand values are structured around four distinct traits: Bold, Best in class, Authentic, and Direct.11121314
Numbers refer to the screenshots above.
What I could not see
- Content under 'The monday Llama', 'Messaging', 'Platform Elements', and the specific product sections was not captured in detail.
Ideas to borrow
- Elevating a brand mascot or character to the top-level navigation gives playful brand elements equal priority with core components like color and typography.
Reviewed on 18 September 2026. Request a correction · I built this
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