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monday.com brand guidelines

The monday.com brand guidelines outline core values, tone of voice, visual identity assets, and product brands alongside direct download packages.

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monday.com guidelines: brandbook
brandbook Captured 15 Sep 2026

The home landing page displays the central monday.com logo and the left-hand navigation menu.

monday.com guidelines: Logo
Logo Captured 15 Sep 2026

The logo guidelines page features download options, lockup variations, construction grids, and dos and don'ts.

monday.com guidelines: Colors
Colors Captured 15 Sep 2026

The brand colors page presents primary swatches with HEX, CMYK, and Pantone formulas alongside usage tips.

monday.com guidelines: Typography
Typography Captured 15 Sep 2026

The typography page introduces the Poppins typeface, showing weights and a direct font family download button.

monday.com guidelines: Brand values
Brand values Captured 15 Sep 2026

The brand values page outlines four key pillars: Bold, Best in class, Authentic, and Direct.

monday.com guidelines: Tone of Voice
Tone of Voice Captured 15 Sep 2026

The tone of voice page defines four tone pillars using descriptive guidelines and practical copy comparisons.

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Freedam's take

I like how clear and focused the monday.com brand guidelines feel right from the start. Built on Webflow, the portal uses a clean left-hand sidebar that separates core brand foundations from visual identities and specific product offerings. I appreciate that they provide direct ZIP downloads for the logo kit and font families right alongside their usage rules. The tone of voice page stands out with practical 'This' and 'Not this' copy pairings highlighted by clear card callouts, making the editorial standards easy for any writer or designer to adopt.

At a glance

Sections
Brand Foundations · Visual Identities · Products · Resources · Feedback
Downloads
ZIP
Tone
Clear, playful, and direct with accessible guidance for both visual designers and copywriters.

What I noticed

  1. The left-hand sidebar navigation arranges content under Brand Foundations, Visual Identities, Products, Resources, and Feedback categories.12
  2. Direct download links packaged as ZIP files are provided for both the logo kit and font families.345
  3. The tone of voice page structures guidance across four pillars using green checkmark and orange cross callouts for 'This' and 'Not this' copy examples.678
  4. Color cards display HEX, CMYK, and Pantone values directly on primary swatches like monday purple and monday dark.910

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the dedicated pages for Products (such as monday CRM and DEV), Resources, or Feedback.
  • Could not verify search functionality or asset browsing interfaces beyond direct ZIP download links.

Ideas to borrow

  1. Pairing side-by-side 'This' and 'Not this' text examples with color-coded callouts helps writers quickly grasp tone nuances without wading through dense theory.78

Quick answers

Where can I download the official monday.com logo files?

A 'Download logo kit' button is available on the Logo page, offering a ZIP package of the brand assets.311

What primary typeface does monday.com use and can it be downloaded?

monday.com specifies Poppins for brand marketing and presentations, providing direct ZIP downloads for the family on the Typography page.41213

Reviewed on 25 September 2026. Request a correction · I built this

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