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City of Iași brand guidelines

The City of Iași brand guidelines portal offers design standards, strategy, typography rules, and downloadable creative assets for the municipality.

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Iași Captured 15 Sep 2026

Iași brand identity homepage displaying colorful wordmark iterations and left-hand section navigation.

Logo Captured 15 Sep 2026

Logo specifications page showing construction rules and monochrome variants of the Iași wordmark.

Strategia de brand Captured 15 Sep 2026

Brand strategy section defining the city's creative narrative and core identity characteristics.

Inspirație Captured 15 Sep 2026

Inspiration page presenting environmental branding concepts and production contact details.

Culori Captured 15 Sep 2026

Color guidelines page presenting palette swatches, tint variations, and color values.

Fonturi Captured 15 Sep 2026

Typography documentation displaying Sora font weights, specimens, and usage instructions.

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Freedam's take

I really appreciate how straightforward the City of Iași brand portal is. It organizes everything clearly in Romanian, from civic narrative pillars to foundational assets like Sora typography and Adobe Swatch Exchange color palettes. What stands out to me is the persistent navigation: no matter which guideline section you explore, a dedicated graphic resources download button remains pinned at the bottom left of the screen. Pair that with practical mockups covering merchandise and physical spaces, and you get a municipal guidelines manual that feels both accessible and thoroughly grounded in real execution.

At a glance

Sections
Strategia de brand · Inspirație · Logo · Culori · Fonturi
Downloads
PNG, ASE
Tone
A structured, functional Romanian civic brand manual designed to guide public and municipal creative execution.

What I noticed

  1. The official typography page designates the Google Font Sora as the primary typeface, specifying five of its eight weights for brand use.12
  2. The color guidelines detail an official palette of seven hues alongside black and white, featuring an ASE swatch file download link.34
  3. A persistent 'Resurse grafice' button appears at the bottom of the left sidebar across multiple pages.5678910
  4. The brand strategy page frames the city's positioning under the tagline 'ORAȘUL CREATORILOR' alongside narrative pillars.111213

Numbers refer to the screenshots above.

What I could not see

  • The full contents behind the 'Resurse grafice' download button could not be inspected.
  • Guidelines pages for pictograms, photography, photo frames, templates, UI elements, and animations were not captured.

Ideas to borrow

  1. Provide tint percentages directly beneath color code swatches to guide secondary shading across digital and print applications.14

Quick answers

Where can the official Iași brand fonts be downloaded?

The official font Sora is available via a 'Descarcă fonturile' button directly on the typography page.115

Is the brand color palette available for download?

Yes, the color section provides a 'Descarcă paleta (.ase)' button to download swatch files.4

Can the official logo be downloaded from the site?

Yes, a download link for the City of Iași official logo PNG is provided on the portal.16

Reviewed on 25 September 2026. Request a correction · I built this

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