City of Iași brand guidelines
The City of Iași brand guidelines site documents municipal identity strategy, logo construction, color rules, typography, and civic mockups.
Freedam's take — I really enjoy seeing how the City of Iași translated its municipal identity into a public web guide. The platform walks you through everything from brand positioning to clear logo construction rules, color usage, and typography standards. What stands out to me is the extensive inspiration gallery showing the brand across everyday items, including park benches, office walls, and even chocolate bars. It grounds the civic system in tangible city touchpoints.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.destinationiasi.ro
- Industry
- Travel & hospitality, Public sector
- Capabilities
- Guidelines, Search, Downloads
- Tags
- logo usage, color system, typography, brand story, merchandise, search, wordpress
- Added
- Last checked
What I noticed
- The site runs on WordPress 7.1.123456
- A search form is present on the site.7
- The identity includes dedicated sections detailing logo proportions, minimum print sizes, digital sizes, and safety margins.89101112
- The inspiration page provides visual mockups across diverse practical applications like office walls, shelves, fridge magnets, and chocolate packaging.13141516
Numbers refer to the screenshots above.
What I could not see
- No digital asset browsing library or filterable media repository was observed.
- Downloadable templates or campaign management sections were not found in the captured pages.
Ideas to borrow
- Include real-world application mockups like public furniture, interior spaces, and city merchandise in an inspiration gallery to help partners imagine identity execution.
Reviewed on 18 September 2026. Request a correction · I built this
