City of Ghent brand guidelines
The City of Ghent provides civic brand guidance, editorial tone principles, and direct logo downloads on a dedicated municipal page.
Freedam's take — I like how civic portals can keep their identity guidance grounded and practical. The City of Ghent gathers its visual identity, editorial tone, and official assets directly on a public municipal page. Rather than hiding everything behind internal portals, they lay out concise writing principles right alongside downloadable guides. I particularly appreciate the accessibility of their logo downloads, which offer multilingual variants for Gent, Gand, and Ghent in standard formats. It feels approachable, direct, and clearly tailored for anyone communicating on behalf of the city.
Details
- Type
- Guidelines
- Access
- Public
- Source
- stad.gent
- Industry
- Public sector
- Capabilities
- Guidelines, Search, Downloads
- Tags
- tone of voice, editorial guidelines, logo usage, multilingual, pdf downloads, asset downloads
- Added
- Last checked
What I noticed
- The page organizes guidance into visual style, writing style, and logo assets.123
- Downloadable brand guides are provided in PDF format, including a 2025 visual style guide and a tone of voice guide.456
- Direct image downloads are available for the city logo in multiple language variants, specifically Gent, Gand, and Ghent.789101112
Numbers refer to the screenshots above.
What I could not see
- Only a single landing page was captured, so the contents of the linked PDF guidelines could not be directly inspected.
- Interactive asset management and downloadable digital templates were not observed.
Ideas to borrow
- Providing city logo assets in multiple local and international language variants directly on the identity landing page removes friction for regional and global partners.
Reviewed on 18 September 2026. Request a correction · I built this
