City of Ghent brand guidelines

Freedam's take

I like how direct the City of Ghent is with its brand page. Instead of building a complex multi-layered system, it places everything on a single civic landing page with clear jump links. You get an immediate look at their tone of voice principles, direct links to comprehensive PDF guides, and logo badges ready to grab. Offering the logo in Dutch, French, and English variations right on the screen is a thoughtful touch for international communication. It feels grounded, practical, and easy for any partner or municipal worker to navigate quickly.

At a glance

Sections

Grafische stijl · Schrijfstijl · De Stad Gent logo's · Documenten

Downloads

PDF, PNG

Tone

Direct, civic-minded, and accessible guidelines tailored for clear communication.

What I noticed

1. The page organizes content into three primary sections: Grafische stijl, Schrijfstijl, and Stad Gent logo's.¹²³⁴
2. The writing style section highlights four voice attributes: Maak het persoonlijk, Hou het helder, Schrijf gevat, and Schrijf gedurfd.⁵⁶⁷⁸⁹
3. Logo asset downloads are available as PNG files across Dutch (Gent), French (Gand), and English (Ghent) variants in cyan and black.^{1011121314151617}
4. Downloadable PDF documents include the complete 2025 identity guide, a tone of voice writing guide, and a guide to fixed spelling conventions.^1819202122

Numbers refer to the screenshots above.

Ideas to borrow

1. Offering localized city logo variations (Dutch, French, and English) directly on the main brand page simplifies access for international partners.¹⁷

Quick answers