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City of Detroit press and asset kit

The City of Detroit provides downloadable brand standards, logos, templates, and graphical assets managed by its Media Services Department.

Freedam's take — I like finding civic brand hubs integrated directly into municipal portals. The City of Detroit presents its guidelines through its Media Services Department pages. Rather than building an isolated microsite, they host key assets, guidelines, and slide templates within their existing framework. One detail I found interesting is their use of GitHub to distribute production files like logos, gradients, and fonts. It provides a simple, direct way for internal teams and vendors to download necessary packages while maintaining comprehensive PDF guidelines alongside presentation templates for daily city operations.

Visit City of Detroit's brand center ↗
Details
Type
Press & asset kit
Access
Public
Source
detroitmi.gov
Industry
Public sector
Capabilities
Guidelines, Asset browsing, Search, Downloads, Templates
Tags
asset downloads, presentation templates, font downloads, pdf downloads, open source
Added
Last checked
City of Detroit press & asset kit: Style Guide
Style Guide Captured 15 Sep 2026
City of Detroit press & asset kit: City Logo Guidelines
City Logo Guidelines Captured 15 Sep 2026
City of Detroit press & asset kit: Powerpoint Template
Powerpoint Template Captured 15 Sep 2026
City of Detroit press & asset kit: Brand Guide Standards
Brand Guide Standards Captured 15 Sep 2026

What I noticed

  1. The primary style guide page organizes downloads for logos, district shapes, transit graphics, and fonts linking directly to GitHub repositories.1234567
  2. The website provides downloadable document guidelines and PowerPoint presentation templates for internal or public usage.8910
  3. The portal runs on the Varbase distribution platform embedded into the standard city departmental navigation.1112

Numbers refer to the screenshots above.

What I could not see

  • Could not view the visual contents of the downloadable PDF brand guide documents or PowerPoint presentation template directly without downloading them.
  • Could not inspect the full repository structure on GitHub.

Ideas to borrow

  1. Civic organizations can host and distribute brand file zip packages on open source platforms like GitHub to lower hosting overhead and simplify version management.12

Reviewed on 18 September 2026. Request a correction · I built this

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