City of Breda press and asset kit

Freedam's take

I like how cleanly the City of Breda introduces its visual identity on its municipal site. Rather than burying its brand updates away in a hidden drive, it presents three core logo variations right on the page: the basis logo, the horizontal layout, and the connection logo. I noticed how clearly the site explains the historical link to the 1973 identity and the three St. Andrew's crosses. It reads like an approachable summary of their design principles for residents and partners without complicating the basics.

At a glance

Sections

Logo's gemeente Breda · Verbinding · Spelregels bij het logo · Het huisstijlhandboek · Achtergrond nieuwe huisstijl · Ook interessant

Tone

Clear, informative civic communication explaining modern municipal identity rules.

What I noticed

1. The page showcases three distinct logo variations: Basislogo, Basislogo liggend, and Verbindingslogo.¹²³⁴
2. Each logo variant includes an explanation outlining its intended use.⁵
3. The page notes that the visual identity was updated in December 2023 to modernize the original 1973 design.⁶
4. The text explains that the three St. Andrew's crosses form the core of the municipal logo.⁷

Numbers refer to the screenshots above.

Ideas to borrow

1. Presenting logo variants alongside clear historical context and concise usage notes directly on a public municipal page helps residents and partners understand the brand heritage.⁵⁶