City of Brno brand guidelines
The City of Brno presents its logo rules and exclusion zones directly within its official municipal web portal.
Freedam's take — I like coming across municipal identity hubs tucked directly inside civic portals. For the City of Brno, their visual identity section lives right on the official city website. The layout breaks the logo down into clear, fundamental chapters: the primary variant, a monochrome version, and specific exclusion zones labelled A and B. It feels very grounded and functional, giving local partners and designers the baseline rules for the mark without pulling them away into a complicated standalone application. It shows that sometimes a clean, single-page reference embedded in your core portal is all you need.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brno.cz
- Industry
- Public sector
- Capabilities
- Guidelines
- Tags
- logo usage, single page, minimal
- Added
- Last checked
What I noticed
- The page title and primary headings identify the section as 'Logo a jednotný vizuální styl města Brna'.123
- The content covers core logo guidelines including primary execution, black-and-white usage, and protective zones A and B.456
- The identity guide is integrated into the city portal alongside standard municipal services and contact navigation.789
Numbers refer to the screenshots above.
What I could not see
- Could not view file download links or asset packages from the captured headings.
- Could not inspect deeper brand guidelines beyond the basic logo sections shown.
Ideas to borrow
- Municipalities can host clear logo rules directly within their main citizen portal rather than maintaining an isolated third-party portal.
Reviewed on 18 September 2026. Request a correction · I built this
