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City of Brno brand guidelines

The City of Brno presents its visual identity guidelines and downloadable assets directly within its municipal portal.

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City of Brno guidelines: Logo a jednotný vizuální styl města Brna
Logo a jednotný vizuální styl města Brna Captured 15 Sep 2026

Brand guidelines webpage displaying the municipal Brno logo, clearspace diagrams, an embedded video, and a downloadable documents section.

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Freedam's take

I like how civic portals handle identity when they integrate it straight into public municipal services. The City of Brno embeds its visual style documentation right on its main portal. You get an embedded video, clear diagrams showing primary red and monochrome marks, and exact exclusion zones defined by an x measurement. The downloads are direct and practical, tucking away the complete brand manual, logo asset packages, and an application form for third-party logo use. It is a straightforward, no-fuss reference that gets right to the rules.

At a glance

Sections
Logo, základní provedení · Logo, černobílé provedení · Logo, ochranná zóna A a B · Dokumenty
Downloads
PDF, ZIP, DOCX
Tone
Official, utilitarian, and directly integrated into municipal public administration.

What I noticed

  1. The page displays the primary red color version of the Brno logo alongside a black-and-white variant.1
  2. Two protective exclusion zone diagrams are presented as Ochranná zóna A and Ochranná zóna B based on an x dimension.2
  3. A collapsible Dokumenty section offers downloads including a full brand manual PDF, a logo ZIP package, and a DOCX consent application.34
  4. An embedded video player is positioned directly below the red header banner.5

Numbers refer to the screenshots above.

What I could not see

  • Only a single municipal guideline page was captured, leaving the full contents of the downloadable PDF manual unseen.

Ideas to borrow

  1. Municipalities can provide an official consent application document alongside public logo asset archives to streamline third-party usage requests.4

Quick answers

Where can I download the Brno logo assets?

Logo assets are available as an 8 MB ZIP download containing CMYK, Pantone, and RGB files within the collapsible Dokumenty section.34

Is there a complete brand manual available for download?

Yes, a complete brand manual is available as a 10 MB PDF download in the Dokumenty section.34

Reviewed on 25 September 2026. Request a correction · I built this

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