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City of Boston brand guidelines

The City of Boston offers public brand guidelines on Boston.gov covering visual identity, writing standards, language access, and video production.

Freedam's take — I really appreciate civic guidelines that treat public communication with serious craftsmanship, and Boston's portal delivers just that. Integrated directly into Boston.gov, the site covers everything from brand strategy and typography to video production and plain English writing rules. Instead of hiding city identity assets behind internal firewalls, they link logo packages and city seals right out of Google Drive folders alongside open web fonts like Montserrat and Lora. It feels remarkably practical, approachable, and tailored for real day-to-day government communications.

Visit City of Boston's brand center ↗
Details
Type
Guidelines
Access
Public
Source
boston.gov
Industry
Public sector
Capabilities
Guidelines, Asset browsing, Search, Downloads, Partner resources
Tags
logo usage, typography, editorial guidelines, color system, iconography, asset downloads, font downloads, drupal
Added
Last checked
City of Boston guidelines: Brand Guidelines
Brand Guidelines Captured 15 Sep 2026
City of Boston guidelines: Video guidelines
Video guidelines Captured 15 Sep 2026
City of Boston guidelines: Language and communications guidelines
Language and communications guidelines Captured 15 Sep 2026
City of Boston guidelines: our brand voice here.
our brand voice here. Captured 15 Sep 2026

What I noticed

  1. The main brand guidelines page outlines sections for strategy, color, logos, typography, iconography, and photography.123456
  2. Logo and seal asset downloads link out to shared Google Drive folders.789
  3. Typography guidance directs users to Google Fonts for Montserrat and Lora downloads.1011
  4. The portal runs on Drupal 10 as part of the broader Boston.gov site architecture.1213

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full contents of the linked Google Drive asset folders.
  • Could not view interactive components or template files referenced behind PDF links.

Ideas to borrow

  1. Providing explicit video production timelines alongside pre-production tips helps internal teams plan realistic multimedia projects.1415
  2. Coupling visual identity with a plain English writing guide keeps brand standards accessible to municipal staff writing for the public.1617

Reviewed on 18 September 2026. Request a correction · I built this

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