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City of Boston brand guidelines

The City of Boston's public brand guidelines outline civic visual standards, typography, iconography, and video production workflows directly on its municipal website.

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City of Boston guidelines: Brand Guidelines
Brand Guidelines Captured 15 Sep 2026

Brand guidelines page covering strategy, color palettes, official seals, typography rules, and iconography.

City of Boston guidelines: Video guidelines
Video guidelines Captured 15 Sep 2026

Video guidelines page detailing production workflows, filming tips, and municipal video examples.

City of Boston guidelines: Language and communications guidelines
Language and communications guidelines Captured 15 Sep 2026

Language and Communications Access department page outlining public language services and compliance resources.

City of Boston guidelines: our brand voice here.
our brand voice here. Captured 15 Sep 2026

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Freedam's take

I like how grounded the City of Boston's guidelines feel right on the municipal portal. Instead of isolating the design system behind a separate brand microsite, the team houses everything directly in Drupal alongside public city services. You can jump quickly between overarching brand pillars, color palettes, and typography guidance, then shift over to practical advice for video production or plain-English writing. Everything connects back to working smoothly with internal teams, right down to pre-production questionnaires and shared Google Drive folders for downloading the city logo and official seals.

At a glance

Sections
Brand Strategy · Color · Logo and Seals · Typography · Iconography · Photography · Employee Toolkit · Layouts for Media Platforms · Production Timeline · Other Guides
Downloads
PDF
Tone
Approachable, structured civic guidance focused on clear communication across municipal teams.

What I noticed

  1. The main brand guidelines page includes sections for brand strategy, color, logo and seals, typography, iconography, and photography.1234567
  2. Brand strategy articulates five core values: Confident, Helpful, Optimistic, Humble, and Personal.8
  3. Logo, digital seal, and official seal assets are distributed through external Google Drive download links.91011
  4. Typography guidance points to Google Fonts download links for Montserrat and Lora.1213
  5. A companion video guidelines page details pre-production tips, duration recommendations across platforms, and showcase examples.14151617

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full content behind the Google Drive asset folders without accessing external links.
  • Could not view full details of the AP style rules and plain English word list on the writing guide page due to viewport limits.

Ideas to borrow

  1. Pairing design guidelines with dedicated video workflows and plain-language writing guides creates a practical civic toolkit for municipal employees.18192021

Quick answers

Where can I download the City of Boston logo and seals?

Links in the Logo and Seals section direct users to dedicated Google Drive shared folders to download the logo, digital seal, and official seal.91011

What brand fonts does the City of Boston use?

The typography section provides direct download links to Montserrat and Lora via Google Fonts.1213

Reviewed on 26 September 2026. Request a correction · I built this

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